Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. For example, one study found that only 5.5%

Transform 112

Transform CMO PR Education 112

Martech

JULY 28, 2021

What this means is that behind the scenes, advertisers have been experiencing a more streamlined and up-to-date adtech process that was previously unavailable for advertisers of Olympics programming on the web. After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO.

Management 110

Management CMO PR Advertising 110

GrowPowerful

AUGUST 29, 2022

As there's a rise in the popularity of leveraging Fractional CMO's to help companies grow, there's also a scam taking place that we keep seeing and frankly, have to clean up the mess. There is an immense growth in the popularity and adoption of Fractional CMO's in the B2B tech world. What's Happening? Who's to blame?

CMO 52

CMO Copywriting PR Advertisers 52

Marketing Insider Group

JANUARY 24, 2013

GeniusRocket – Genuis Rocket – There’s a better way to do advertising. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. San Francisco, CA · [link]. – Washington, DC · [link].

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

JANUARY 7, 2024

Search engine marketing is paying for advertising space on said search engines. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Many pursue a degree in marketing, writing, or advertising. Income PR managers make between $48,000 and $104,000.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Set Up

MARCH 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. Her role evolved into managing the company’s national advertising. Never miss a CMO Spotlight! First Name. Email Address.

CMO 52

CMO PR Thought Leadership Communications 52

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice. How to allocate your budget across programs and headcount? Register to watch the entire webinar on-demand now.

CMO 51

CMO PR Advertisers Advertising 51

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. Advertising is now in high-speed change. A year ago a lot of companies had never even thought of advertising their content; now it’s booming and you can see that with the product innovation going on at places like Taboola, Outbrain, and now Disqus. How is it changing?

PR 111

PR Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Not necessarily. result in a click on an AdWords ad.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Chief Martec

APRIL 7, 2022

Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).

Real Estate 134

Real Estate Global Marketing PR Fashion 134

Duct Tape Marketing

OCTOBER 22, 2014

Today there are several hundred television options in a local market, countless social channels and a host of web and mobile advertising platforms to choose from. Related posts: Why Marketers Should Care About The Context-Driven Sale Enjoy this guest post form Mike Volpe, CMO of HubSpot.

Inbound Marketing 78

Inbound Marketing PR CMO Marketing 78

Set Up

JANUARY 30, 2024

When I got into the business, few clients tied advertising efforts DIRECTLY to sales results. This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Now, that time seems as quaint as the three-martini lunch.

Transform 105

Transform PR Marketing Marketers 105

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Hubspot Marketing

OCTOBER 17, 2023

Advertisers and publishers will begin to consider other ways to immerse themselves into one another’s marketing efforts. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Publishers will demand more support from advertisers.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Litmus

APRIL 18, 2019

Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. Marketing, PR, & advertising agency: 42:1. Get your copy ?. Transcript: The ROI of Email Marketing.

Email Marketing 110

Email Marketing PR Analytics Marketing 110

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products.

Customer 111

Customer CMO Customer Journey Marketing 111

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Set Up

MARCH 19, 2024

Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. You do you.

Transform 105

Transform PR Marketing Marketers 105

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO 92

SEO PR Marketing Marketers 92

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 94

CMO PR Marketing Marketers 94

Bannerflow

FEBRUARY 12, 2020

It looks after all of Sky’s content advertising and campaigns, Sky and NOW TV’s promotion, Sky’s master brand as well as Sky’s portfolio of content brands. For example, account management, strategy and planning, advertising and campaigns, on top of the broadcast services capabilities we originally had; promo cutting, design, and production.

Transform 90

Transform Customer Journey PR Marketing 90

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

JANUARY 6, 2020

Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs. Social Media Marketing World.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 95

CMO SEO Direct Mail Advertising 95

Content Marketing Institute

JULY 24, 2018

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. ” Andy Crestodina , co-founder, CMO, Orbit Media. Buy native advertising to drive traffic to articles and then quickly grow my email list. Get face to face.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. It was a sham, and the CEO was losing confidence in the model.

CMO 52

CMO Manufacturing Copywriting PR 52

Sprout Social

JANUARY 18, 2017

Appending additional UTM parameters can help you drill down to as many variables as your heart (Or CMO) desires. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Social Advertising. Co-Marketing Opportunities.

Analytics 102

Analytics PR Influencer Marketing CMO 102

Hubspot Marketing

MARCH 5, 2025

When it became clear that it didnt boost their MRR growth even though they were spending substantial resources, they paused advertising and focused on developing a partner program. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition.

Analytics 63

Analytics Customer Acquisition CRM Marketing 63

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels. The 40-person team handles: Social media.

Entertainment 70

Entertainment PR CMO Content Marketing 70

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Adrien Lemaire Freelance Content & PR Manager Narratempo 3 - Choose a platform You have a wide choice of platforms to choose from when microblogging.

Non-Profit 102

Non-Profit User-Generated Entertainment Promotion 102

Unbounce

JUNE 6, 2023

Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. James, how the heck are you doing today?

Marketing 126

Marketing Marketers Entertainment Transform 126

Bannerflow

JULY 16, 2019

Today, we have four marketing domains: Branding, Merchant Aquisition and Growth, Communications and PR, Consumer Growth and Loyalty. So every two weeks we have reviews with the CMO or other decision-makers to discuss and resolve potential blockers. Klarna apply creativity to their in-house display advertising too.

Transform 45

Transform Global Marketing Copywriting PR 45

Set Up

MARCH 22, 2022

” — Lori Bartle | CMO | The Shipyard. Forgione: My parents – all of them – were in some form of marketing, advertising, or PR. I’ve met some of the most wonderful human beings in advertising, and we all just get each other. Agency life, in particular, is both competitive and emotionally charged. ”

PR 52

PR Marketing Marketers Law 52

Moz

JANUARY 16, 2019

CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests. And advertising accelerates that feedback loop. But Facebook organic just sucks anyway.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Hubspot Marketing

SEPTEMBER 10, 2024

They help you track marketing spend across various channels like content, paid advertising, PR. If you’re in a big company, you likely can’t walk up to a busy CMO and ask for $1 million without other leaders supporting you. Pro tip: To track your budget, consider using free marketing budget templates.

Marketing 93

Marketing Marketers User-Generated PR 93

Marketing Insider Group

JUNE 23, 2020

More so for the comic material it provides that marketing is so much more than advertising. To see it in this legacy advertising industry publication, though, took me aback. One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. Not so much for what it teaches us about modern marketing.

CMO 145

CMO PR Marketing Marketers 145