illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Advertisers Communications Place 59

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 116

Food User-Generated Advertising Advertisers 116

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertising 52

Advertising Advertisers Key Performance Indicator Transform 52

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. A DSP with multichannel capabilities empowers agencies to execute comprehensive cross-channel advertising campaigns. What do agencies need in a DSP?

Transform 59

Transform Advertising Advertisers Analytics 59

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Using neutral language One of the most important aspects of gender-neutral advertising is language.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertising 115

Advertising Advertisers Communications Management 115

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon.

B2C 134

B2C Whitepaper Marketers Marketing 134

Hubspot Marketing

APRIL 3, 2025

In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. To encourage saving, Nationwide, the UK's largest retail bank, advertised how "11.5 Rather than persuading Britsh people to save more, this advertisement encouraged them to save less. Bob gathered data on thousands of teenagers.

Retail 108

Retail Marketers Marketing Advertising 108

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Non-Profit 128

Non-Profit Advertising Advertisers Digital Marketing 128

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

Shoppers 115

Shoppers Advertising Advertisers Health 115

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketers 119

Marketers Marketing eCommerce Communications 119

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. Microsoft Advertising reports Microsoft also contains its own robust reporting section, where you can view premade reports or build your own. under the Advertising section. Processing. See terms.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Search Engine Land

SEPTEMBER 4, 2024

Ad copy creation With the introduction of RSA ads, advertisers need to write 15 headlines and 4 descriptions. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Big-budget advertising mix models: This scenario prioritizes media optimization and complex analytics and is tailored for advertisers with substantial media budgets.

Marketing Mix 117

Marketing Mix Finance Analytics Marketers 117

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. This strategy excels in personalizing outreach while maximizing limited resources.

Key Performance Indicator 117

Key Performance Indicator Marketers Marketing CRM 117

Spiralytics

FEBRUARY 3, 2025

Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

Advertising 52

Advertising Advertisers Health Branding 52

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Always be communicating. PR and earned media.

CMO 122

CMO Traditional Marketing Communications Marketers 122

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The right influencer partner can get you in front of potential customers you may struggle to reach via traditional advertising, including people who might not have considered your brand otherwise.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketers 127

Martech

DECEMBER 16, 2024

Be transparent and build trust Clearly communicate how data is collected and used. Dig deeper: How to build customer trust through data transparency Build your strategy for 2025 The future of advertising and marketing lies in a thoughtful, holistic approach that addresses todays complexities and sets the stage for tomorrows growth.

Transform 122

Transform Customer loyalty Marketers Marketing 122

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 109

Transform Shipping Communications Advertising 109

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Sprout Social

JULY 30, 2024

Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc. Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout.

Influencer Marketing 122

Influencer Marketing Branding Health Logistics 122

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Advertising 116

Advertising Advertisers Energy Place 116

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertising 134

Advertising Advertisers Transform User-Generated 134

Hubspot Marketing

AUGUST 26, 2024

Building trust means showing “that you’re able to communicate the needs of the business in a way your audience cares about.” Everyone hates advertising, but they're okay being sold to,” Ali says. All of a sudden, there’s a bond formed through this piece of advertising.” Lesson 3: Use the peanut butter method.

Marketers 115

Marketers Marketing Traditional Marketing Advertising 115

Martech

MARCH 3, 2025

Dynamic content creation: Generative AI can create personalized content, such as emails or advertisements, that resonate with individual customers. Predictive analytics: AI can forecast future customer behavior based on historical data, enabling marketers to proactively tailor their offerings and communications to meet anticipated needs.

User-Generated 113

User-Generated Marketers Marketing Analytics 113

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. This can include advertising copy, sales letters, email campaigns , and more. Let’s get to it. What is copywriting? All the ads you see in magazines?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Martech

AUGUST 12, 2024

Adapting to consumer preferences Preferred communication channels: Understand that email remains the top choice for personalized offers, especially among older demographics. The Wunderkind Identity Network’s extensive data pool allows for hyper-personalized messaging that outperforms competitors.

Branding 120

Branding Transform Communications Advertising 120

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 123

Customer Direct Mail Transform Health 123

Search Engine Land

JULY 17, 2024

These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. The new “Ads in Private Communications” policy will limit where ads can appear, potentially reducing some inventory in messaging-heavy apps. Bottom line.

Communications 78

Communications Advertising Advertisers Place 78

SmartBrief - Marketing

NOVEMBER 19, 2024

As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling. Timelessness of storytelling Storytelling will regain some of its glory from the past in 2025.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Vertical Response

JULY 29, 2024

Clear articulation of goals also improves communication among team members, ensuring everyone is aligned. These channels provide immediate communication opportunities that can enhance customer experience and satisfaction. This flexibility allows you to respond to unexpected challenges and capitalize on new opportunities.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

SEPTEMBER 9, 2024

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. This safe space builds a sense of community and supports the necessary shift in culture to drive adoption.

Transform 124

Transform Non-Profit Marketers Marketing 124