Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The right influencer partner can get you in front of potential customers you may struggle to reach via traditional advertising, including people who might not have considered your brand otherwise.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Always be communicating.

CMO 125

CMO Traditional Marketing Communications Marketing 125

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Business Wire.

PR 139

PR Price Place Branding 139

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications 121

Communications PR Gen Z Analytics 121

Search Engine Land

JULY 23, 2024

Paid social advertising: Running targeted ads. Engagement and community building: Regular interactions with your audience. Lead generation: Targeted advertising leading to new leads. Results to expect Direct communication: Personalized and targeted messages reaching your audience. on social media platforms. Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adams & Knight Marketing

JANUARY 11, 2023

Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Sprout Social

SEPTEMBER 1, 2021

It now encompasses various elements of digital marketing and advertising. This will give you an idea of which publications to focus on for your outreach and PR efforts. This could be faster response times, easy communication or even getting quick answers with chatbots. Why you need to measure share of voice.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. The only difference is it’s more focused on communication and reputation, rather than relying on visual elements (like logos). Your PR strategy should be using all three. That’s no different when it comes to PR. Guess what?

PR 145

PR Communications Inbound Marketing Management 145

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Video travel advertising can make a bigger impact.

Advertisers 98

Advertisers Advertising Transform PR 98

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. Paid Search Advertising.

Inbound Marketing 78

Inbound Marketing PR Thought Leadership Health 78

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. What is a PR checklist, and why is it important? A PR checklist ensures your public relations efforts are organized and effective. What are the key elements of a PR checklist?

PR 76

PR Gen Z User-Generated Analytics 76

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio.

PR 45

PR Whitepaper User-Generated Advertising 45

Sprout Social

SEPTEMBER 16, 2024

You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. Back-to-school season is in the air. Or their series following freshman as they get settled in on campus.

Transform 102

Transform PR Education Energy 102

Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. Avon, Conn., The agency also received two additional IAC awards for clients in the healthcare and financial services industry.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

PR 130

PR Influencer Marketing Advertisers Advertising 130

David Meerman Scott

MAY 18, 2021

Let's work together to eliminate these old tropes from the way we communicate. The language of war is used in business and the media so frequently that people don’t even question the appropriateness.

Communications 92

Communications PR Copywriting Advertising 92

Adams & Knight Marketing

JUNE 9, 2022

.” Adams & Knight was recognized for a variety of client campaigns, including awards for two Connecticut Office of Tourism campaigns, a documentary profile for the Connecticut Department of Economic and Community Development (DECD’s) CTforMe initiative, video communications for Webster Bank, and five Hartford HealthCare campaigns. »

PR 130

PR Advertising Advertisers Communications 130

Sachs Marketing Group

JANUARY 13, 2025

Pay-Per-Click (PPC) Advertising PPC provides instant visibility and measurable results by placing ads on search engines and social media platforms. Paid social advertising for targeted reach and conversions. Community management to nurture relationships and address feedback.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Adams & Knight Marketing

MAY 29, 2024

For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Health 100

Health PR Education Advertising 100

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. For example, if you work with brand partners or influencers for sponsored content or giveaways, make sure you’re following advertising regulations. These may include emergencies, PR crises, or security breaches.

Management 132

Management PR Pharmaceutical Law 132

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

Branding 145

Branding Transform Thought Leadership Advertising 145

Sprout Social

MAY 24, 2022

Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. In this article, we’re sharing how social media can take every aspect of your integrated communications strategy to the next level. Display advertising. Social doesn’t just amplify your communications strategy.

Key Performance Indicator 121

Key Performance Indicator Transform Communications Customer Acquisition 121

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. ” While it’s left advertisers lamenting for the “good old days.” Social is a powerful PR and marketing tool.

PR 111

PR B2C Management Advertising 111

Hootsuite

JUNE 2, 2022

” Once the numbers hit that threshold, review the situation with the appropriate people to decide whether you should implement your crisis communication plan, or just reach out through customer-service channels individually to people leaving comments. That would be a PR miracle. Have a crisis communication plan.

Management 145

Management PR Communications Health 145

Backlinko

AUGUST 21, 2024

The pair dives deep into a range of SEO themes—from Google updates and digital PR to conversion rate optimization and more. This show targets beginner and intermediate-level SEOs looking to level up their expertise. They also draw heavily from their agency-side experience to share insights, predictions, and case studies for SEO success.

SEO 93

SEO Affiliate Marketing Digital Marketing PR 93

Trade Press Services Newsletter

DECEMBER 1, 2022

Every organic post should have a purpose and communicate with distinct messaging appropriate for each channel. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR. Copy that works for LinkedIn won’t have the same effect on Twitter or Facebook.

Whitepaper 130

Whitepaper Transform PR eBook 130

Sprout Social

AUGUST 31, 2020

You want them to advertise their talk so their current audience will feel like the event is worth attending. Whether it’s a large industry conference or a single topic live stream, you need to effectively communicate what attendees should expect. MozCon Virtual featured some of the top industry leaders in PR.

PR 138

PR Promotion Analytics Communications 138

Hubspot Marketing

NOVEMBER 19, 2020

Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. To centralize your internal planning and communication efforts during your market development process, use the HubSpot Go-to-Market Planning Kit.

Marketing 145

Marketing Marketers Marketing Plan PR 145

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Koch Communications. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion.

Non-Profit 92

Non-Profit PR Social Media Marketing Retail 92

Duct Tape Marketing

NOVEMBER 27, 2019

Tite is an award-winning advertising writer and Creative Director who has worked with clients such as Kraft, Air France, Hershey, Fidelity, and Volvo. What the problem is with modern marketing communications. They have all the important tools you need for paid traffic, social media, PR, and SEO. Podcast Transcript.

Branding 100

Branding PR SEO Communications 100

Marketing Insider Group

JUNE 13, 2015

If done well, your communications team has the ability to tailor that story for the nuances of their preferred media. When your communications team understands the entire story, each member can then tell it within the context of their preferred medium. PR can write a press release. And it all starts with story prep.

PR 96

PR Communications Advertisers Advertising 96

Hubspot Marketing

NOVEMBER 30, 2022

If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. While traditional advertising can be helpful for specific goals, its biggest limitation is measurability. Let's dive deeper. Affiliate Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API.

PR 108

PR User-Generated Influencer Marketing Analytics 108

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Many pursue a degree in marketing, writing, or advertising.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Hubspot Marketing

MAY 13, 2022

guest posts), PR work you've been doing, or the customer experience you've delivered. This includes things like Google AdWords, paid social media posts, native advertising (e.g. Advertise on specific platforms (e.g. It’s just as important to implement non-organic plays, such as paid advertising. Online Advertising.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145