illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 114

B2C Advertising Advertisers Content Marketing 114

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. What is Gender-Neutral Advertising? Todays consumers, especially Millennials and Gen Z, are looking for more.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Updated answer: Sure!

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. Google Ads users are seeing a new Video option in the Assets section.

Advertising 111

Advertising Advertisers Management Content Marketing 111

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 144

Content Marketing Marketing Marketers Education 144

Martech

APRIL 1, 2024

Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing. Weighted measurement (i.e.,

Advertisers 134

Advertisers Advertising Transform User-Generated 134

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 126

Target Market Advertisers Advertising Neuromarketing 126

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 119

Content Marketing Marketing Marketers Food 119

Vertical Response

APRIL 5, 2025

Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Getting Started with Google Ads Starting with Google Ads involves setting up a Google account and defining your advertising goals.

Advertisers 52

Advertisers Advertising Key Performance Indicator User-Generated 52

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. What can you do as a marketer? Both of these options will help you get your marketing message into millennials’ ears — literally and figuratively.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” By obsolete, they mean having bots market to other bots. AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising.

Shoppers 115

Shoppers Advertising Advertisers Health 115

Content Marketing Institute

JUNE 21, 2024

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

Advertisers 128

Advertisers Advertising 128

Martech

OCTOBER 31, 2024

DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale. Banzai International launched Curate, an AI-powered newsletter platform that automates content creation and publishing.

Health 114

Health Advertising Advertisers Analytics 114

Martech

AUGUST 30, 2024

On the horizon are genAI capabilities that will also help marketers create and repurpose content in ads. Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences.

Branding 108

Branding Fashion Retail User-Generated 108

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Content Marketing 135

Content Marketing Customer loyalty Education Marketing 135

Martech

NOVEMBER 7, 2024

launched Jane, an AI specialist for content marketing and SEO. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

Education 115

Education SEO Advertising Advertisers 115

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Market Research 128

Market Research Content Marketing Analytics SEO 128

Marketing Insider Group

AUGUST 5, 2024

Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Zemanta automates native advertising, allowing you to distribute your content across various platforms seamlessly while offering advanced targeting options and real-time analytics. A high ROAS means your campaign is paying off.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Instead of A/B testing, marketers can programmatically test from A to infinity.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Advertising 109

Advertising Advertisers User-Generated Product 109

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 108

Gen Z B2C Transform Millennials 108

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. PPC Advertising Digital Marketing Checklist 1.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

SmartBrief - Marketing

SEPTEMBER 23, 2024

The idea is to find the perfect mix that will catch your audiences’ attention and convince them that your content marketing is worth their time. Headline analyzers are able to work their magic because they are fed successful posts and copy from writers and advertisers.

Fashion 119

Fashion Food Content Marketing Advertisers 119

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Arcane , an AI marketing startup, launched an AI app bundle designed to streamline content marketing for startups. Anyway, here are this week’s AI-powered martech releases etc.: Processing. See terms.

B2C 112

B2C Energy User-Generated Retail 112

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertisers 104

Advertisers Advertising PR Millennials 104

Jeff Bullas

NOVEMBER 13, 2022

Videos created using HUD Animation can not only revolutionize the metaverse in AR but also can be a great tool for advertising in VR and MR. . Animated video content is actively helping businesses achieve target goals on social media, landing pages, paid distribution, and content marketing.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Search Engine Land

OCTOBER 24, 2023

Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. Enter AI-driven tools that can suggest content ideas based on current trends, search patterns and competitor analysis.

Content Marketing 119

Content Marketing User-Generated Marketing Marketers 119

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. For more insights on leveraging LinkedIn for your marketing efforts, check out this article on LinkedIn marketing tools. More than 1.6

User-Generated 115

User-Generated Education Real Estate Transform 115

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Backlinko

DECEMBER 19, 2024

Which can help you prioritize your SEO and content marketing efforts. Paid plans include: Starter ($199/month) Professional ($449/month) Team (custom pricing) Enterprise (custom pricing) Top Paid Advertising Competitor Analysis Tools 9. What We Like Advertising Research lets you review your competitors ads and landing pages.

Price 99

Price Non-Profit Advertising Advertisers 99

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator 107

Key Performance Indicator Analytics Social Media Marketing Advertising 107

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies. Paid advertising.

User-Generated 80

User-Generated Marketing Marketers Advertising 80