Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content.

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Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

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Content Marketing Whitepaper Thought Leadership Marketers 145

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Digital marketing measurement and KPIs.

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Advertising Advertisers Whitepaper Digital Marketing 130

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

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Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

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Content Marketing Millennials Non-Profit Marketers 144

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

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Whitepaper Thought Leadership Advertising Advertisers 141

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. Impossible?

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Content Marketing Whitepaper Marketers Marketing 145

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Content/channels for the awareness stage: Blog posts.

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Content Marketing Energy eBook Marketers 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

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Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

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Content Marketing Whitepaper Thought Leadership Marketers 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. ab80 Click To Tweet.

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Whitepaper SEO Promotion Content Marketing 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. NP Digital is my content marketing company.

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Content Marketing Finance Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

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Content Marketing SEO Whitepaper User-Generated 134

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find.

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Content Marketing Whitepaper Marketers Marketing 98

Scoop.it!

FEBRUARY 21, 2023

Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

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Content Marketing Whitepaper Customer Journey Finance 109

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

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Content Marketing Whitepaper Marketers Marketing 111

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Our B2B buyers are spending less than 25% of their time paying attention to TV, print and outdoor advertising. You can download it for free but here is a quick summary. Social Media.

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Whitepaper Thought Leadership B2C Marketers 102

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

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Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Content Marketing Institute

FEBRUARY 13, 2018

I must get a version of this question in almost every content marketing workshop I run. If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5. In whose content do we trust?

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Whitepaper Branding B2C Thought Leadership 111

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

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Content Marketing Whitepaper Marketers Marketing 111

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

AUGUST 30, 2013

Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. They can’t create enough content to keep up with the scheduled demands across all their channels. If your company sells indirect through partners, keeping their sites full of content the instant it’s available is also paramount.

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Whitepaper Thought Leadership Content Marketing Advertisers 134

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

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Content Marketing Thought Leadership Branding Whitepaper 77

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more.

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Education Whitepaper Inbound Marketing Social Media Marketing 130

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s not in the strategy, Linda!

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Social Media Marketing Marketing Strategy Marketers Marketing 109

Marketing Insider Group

DECEMBER 29, 2016

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others.

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Whitepaper Marketers Marketing Advertising 98

Tiecas

JULY 23, 2024

Pay-Per-Click (PPC) Advertising: Running targeted ads on platforms like Google and LinkedIn can be effective for standard industrial products and consumables. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful. However, PPC may not always be the most efficient approach for custom-engineered systems.

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Manufacturing Whitepaper Marketers Marketing 52

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MAY 22, 2019

And content is key to this shift. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Sure, people have always advertised their wares, but the traditional approach followed a model we’ve come to know as push, or interruption, marketing.

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Whitepaper Telemarketing Transform Thought Leadership 134

Hubspot Marketing

OCTOBER 12, 2017

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are they using static visual content such as infographics and cartoons? What online and offine advertising campaigns are they running? Are there five white papers and just one ebook?

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Marketing Insider Group

APRIL 20, 2020

When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods. Content Marketing Is a Must for Today’s Businesses.

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Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media.

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Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Like all content marketing, titles play a crucial role in getting the webinar clicked on. Promote on Facebook or LinkedIn using targeted paid advertisements.

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Thought Leadership Whitepaper Promotion Marketers 145

Content Marketing Institute

NOVEMBER 17, 2017

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences. Specially produced or curated content to air on screens.

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Whitepaper Real Estate Entertainment Shipping 111

Duct Tape Marketing

SEPTEMBER 19, 2013

Why Your Small Business Needs a Content Marketing Mission Statement written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest blog post day here at Duct Tape Marketing and today’s guest is Joe Pulizzi - Enjoy! Enter the Content Marketing Mission Statement.

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Content Marketing Whitepaper Shipping eBook 78