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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.

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Google is updating its Video publisher policy

Search Engine Land

Video Inventory must provide declarations with accurate signals (for Ad Manager, see VAST ad tag URL parameters ), including: Audibility of ad placement: Audible by default or muted (for Ad Manager, see vpmute parameter ). Accompanying Content placements must load within the body of the page, and muted by default.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Is your content marketing effective? Clearly, Google AdWords is the best place to spend our marketing dollars.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. To set up a CTV Ads campaign, follow these steps: Create a new campaign.

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How to add analytics to WordPress

GrowMatik

If you do this part well, you will reduce advertising costs and serve users the exact thing they need on your site in the shortest time and optimize conversion rates. It shows you the number of visitors coming from social media, search engines, the advertisements you placed on other sites, and more. Determine peak visiting hours.

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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. One of the most profitable options.