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Google is updating its Video publisher policy

Search Engine Land

Video Inventory must provide declarations with accurate signals (for Ad Manager, see VAST ad tag URL parameters ), including: Audibility of ad placement: Audible by default or muted (for Ad Manager, see vpmute parameter ). Accompanying Content placements must load within the body of the page, and muted by default.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. Marketers can then retarget using any available ad type on the LinkedIn platform based on who is engaging with the video. Essentially, boosting allows a LinkedIn page post to extend its reach through an advertising campaign.

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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Get the newsletter search marketers rely on.