Sprout Social

MARCH 30, 2023

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. In this article, we’ll dive into the benefits of using digital out-of-home advertising and stand-out examples of campaigns to help inspire your strategy.

Key Performance Indicator 126

Key Performance Indicator Food Advertising Advertisers 126

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts.

Branding 122

Branding Key Performance Indicator Marketing Marketers 122

Lusha

JULY 17, 2024

Clear Communication: Establish regular communication channels between sales and marketing. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. Track and Analyze: Use your ABM platform and other tools to track the performance of your campaigns against your KPIs.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Social Media Marketing: Share engaging content on platforms like LinkedIn, Twitter, and Facebook to reach a wider audience and spark conversations. Paid Advertising: Invest in targeted ads on platforms like Google Ads and LinkedIn Ads to reach specific audiences based on demographics, interests, and job titles.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52