Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. When potential customers enter search terms, they are often in various stages of their buying journey.

Advertisers 114

Advertisers Advertising User-Generated Customer Journey 114

Hubspot Marketing

DECEMBER 3, 2024

As you create new demand, you expand the pool of customers that your direct response advertising can capture efficiently. And remember: As your brand awareness grows, you create more opportunities for incrementality, which generates more customers for your direct ROAS efforts to capture. Adjust your spend as markets evolve.

Advertisers 118

Advertisers Advertising CMO Branding 118

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 125

Customer Direct Mail Transform Health 125

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. Customer service (14%). This growth is notably lower than the 11.8% Why we care.

Advertising 116

Advertising Advertisers Retail Copywriting 116

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Customer 127

Customer Real Estate Law Advertisers 127

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customer Acquisition 116

Customer Acquisition Customer CMO Key Performance Indicator 116

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

JANUARY 16, 2025

But while this social endeavor is exciting, it isnt worth advertisers time. But this potential for controversy isnt why Bluesky is a flop for advertisers. Because of its strong value set, Bluesky is opting to avoid advertising. billion in advertising revenue. Where does this leave brands and agencies? Follow @illuminHQ

Advertising 105

Advertising Advertisers Branding Customer 105

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok? Is it worth it?

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. AI-powered optimization Customized results based on specific business goals What’s happening. Why we care. The big picture. according to a Google spokesperson.

Advertising 129

Advertising Advertisers Management Customer 129

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision.

Retail 120

Retail Transform Advertising Advertisers 120

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. And convert website visitors into paying customers.

SEO 98

SEO Customer Real Estate User-Generated 98

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Better service for advertisers. Photo: Chris Wood. In-store and omnichannel.

Retail 119

Retail Shopper Market Shoppers Advertising 119

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. But differences in attitudes exist.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Martech

SEPTEMBER 11, 2024

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. And it’s not that consumers aren’t hearing from brands. Why we care.

Law 127

Law Marketing Marketers Advertising 127

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

Health 115

Health Advertising Advertisers Analytics 115

Martech

DECEMBER 5, 2024

Here’s what it comes down to, according to IAB: “advertising inventory that leverages retail data for planning, execution, and measurement within a store’s physical environment.” Retailers’ customer data is the key value for RMN advertisers. A third option is in-store, a form of advertising that’s been around for decades.

Retail 109

Retail Shoppers Advertising Advertisers 109

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Geo-targeting by region or city: Customize ads with local references, store availability, or region-specific promotions to make your campaigns feel more personalized and timely. Image source 6. A disconnected landing page kills conversions.

Advertisers 58

Advertisers Advertising Real Estate Shipping 58

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 120

Branding Advertising Advertisers Price 120

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 118

Food User-Generated Advertising Advertisers 118

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Get insights into ad performance and customer behavior via Amazons analytics tools.

Retail 116

Retail Shoppers eCommerce Advertising 116

Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Limited to four per customer." KFC restricted the amount customers could buy. Here’s what I saw.

Promotion 133

Promotion User-Generated Advertising Advertisers 133

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 124

Law Analytics Advertising Advertisers 124

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. This same metric can be applied to influencer campaigns.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness. What are Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 119

Customer Journey Marketing Marketers Advertising 119

Martech

AUGUST 27, 2024

Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. This should make it easier for customers to find products nearby. Automated in-store availability. New campaign goals.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

SEPTEMBER 11, 2024

Automatic restriction of certain URL parts and custom parameters. Custom audiences may need adjustments. Meta communicated this update to advertisers this week. Businesses should review and potentially adjust custom audiences. Key changes. Potential pausing of ads using highly targeted UTMs. Impact on businesses.

Advertising 116

Advertising Advertisers Communications Management 116

Martech

MAY 12, 2025

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? How can I incentivize customer reviews? Retailers across the U.S. Up to 36.8% Processing.

Retail 106

Retail Affiliate Marketing Customer loyalty Advertising 106

Martech

JANUARY 17, 2025

New advertising-focused dashboard. Advertisers will have full integration with existing Clarity features like heatmaps and session recordings. Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. Key features: Direct Google Ads account connection. Campaign-specific engagement metrics.

User-Generated 113

User-Generated Analytics Advertising Advertisers 113

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change. Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

SmartBrief - Marketing

DECEMBER 3, 2024

Its revelation in July 2024 that cookies wouldn’t be eliminated entirely doesn’t change the fact that marketers need to continue adapting their online targeting strategies for prospects and customers. Alternative identifiers The digital advertising industry will continue to innovate with alternative solutions to cookies.

Advertising 126

Advertising Advertisers Marketing Marketers 126

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 119

Retail Advertising Advertisers Price 119

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. The feature was first spotted in the UI by Craig Graham : It isnt widespread yet as advertisers with U.K., Google confirmed to us that it is a test they running with select customers. Google Ads users are seeing a new Video option in the Assets section.

Advertising 113

Advertising Advertisers Management Content Marketing 113

Hubspot Marketing

NOVEMBER 14, 2024

After some research, I've found that AI audience targeting is when you use artificial intelligence to find and engage with a distinct group of potential customers (your target audience). From there, I can craft an advertising strategy tailored to them, thus boosting the studio's visibility and gaining more students. Image Source 4.

User-Generated 126

User-Generated Analytics Advertising Advertisers 126