Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. More efficient programmatic advertising. Artificial intelligence completely revamps media buying and programmatic advertising through this process.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. 63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. In fact, 74% of consumers say word of mouth is a key factor when it comes to making purchasing decisions. Best of all, it’s totally free.

Promotion 132

Promotion Customer loyalty Gen Z Customer Journey 132

Vertical Response

JUNE 23, 2024

Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI. Here are some key steps to follow: Start with enticing offers to engage customers.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Furthermore, their unique advertising campaign reached 90,000 people, building a retargeting audience of 10,000. So, if you want to attract more guests to your hotel, strategic social media marketing is key.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Faraday

APRIL 16, 2021

This could mean kitchen remodelers including messaging around spending more time cooking in the kitchen since dine-in options are still limited around the country; or perhaps construction companies advertising the ease of adding on a home office to accommodate remote work.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. The key is to analyze conversion rates from one stage of the funnel to the next and figure out what drives customers to take action. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Rock Content

MARCH 4, 2020

Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow? Are you looking forward to advertising your company to a mass market, garner massive appeal and brand awareness? Smartphones are incredibly popular, especially among Millennials and Generation Z.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Customer experience. In particular, heightened advertising in ecommerce settings is set to drive this trend. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

AUGUST 21, 2024

“Now is not the time to blast widely and wait for the platforms to read the signals, but to act with high-value customer acquisition and retention top-of-mind. This will make the most out of precious ad dollars in an undoubtedly competitive advertising landscape.” Mad Dog PAC’s “weird” ad in Miami.

Marketing Plan 118

Marketing Plan Gen Z Branding Advertisers 118

Digital Marketer

NOVEMBER 20, 2024

Gen Alpha grew up on YouTube subscriptions, and they’ll be incredibly powerful purchasers in the coming years, with many already self-made millionaires. Gen Z grew up with influencers and #ad controversies—no one’s getting fooled. No one is perfect, especially not your customers. So lead with authenticity.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.

PR 113

PR Customer loyalty User-Generated SEO 113

Businesses Grow

MARCH 31, 2025

The company was appealing to GenZ’s penchant for quirky humor. It had been forgotten, so it had nothing to lose by re-introducing itself to Gen Z. Should an established brand like Coke advertise like Liquid Death? The Advertising Standards Authority (ASA), the U.K.s

Gen Z 67

Gen Z Branding Marketers Marketing 67