Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

Customer Acquisition 109

Customer Acquisition Customer CRM Pharmaceutical 109

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) and the U.S.

Transform 131

Transform Marketing Marketers Customer Acquisition 131

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved return on ad spend (ROAS) on an advertising-specific campaign. More effective customer acquisition strategies. Greater customer lifetime value (CLV). Faster conversion rates.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to reduce Customer Acquisition Cost numbers?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Search Engine Land

AUGUST 27, 2024

Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This should make it easier for customers to find products nearby. New campaign goals.

Customer Acquisition 82

Customer Acquisition Retail Shoppers Advertisers 82

Martech

APRIL 3, 2025

As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. The results justified the brand spend and revealed that new customer acquisition cost was lower than many performance channels.

Customer Acquisition 83

Customer Acquisition Transform Customer Journey Finance 83

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. A well-structured timeline allows for effective management of resources and budgeting within marketing projects.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Buffer Marketing

NOVEMBER 7, 2024

Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. Advertising 4.4. Customer acquisition 4.7.

Customer Acquisition 119

Customer Acquisition Price Non-Profit SEO 119

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Branding 125

Branding Customer loyalty User-Generated Promotion 125

Martech

DECEMBER 2, 2024

Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. HubSpot: For managing and analyzing marketing campaigns. For example, if a customer sees a social media ad, receives an email, and then makes a purchase, each channel gets some credit for the sale.

User-Generated 112

User-Generated Retail Marketing Marketers 112

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. First, let’s look at history. Below the line marketing got its start in the 1950s.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Search Engine Land

AUGUST 22, 2024

Account managers often segment for the sake of segmentation. However, when campaign conversion numbers fall to between 10-20 per month, consolidating back to one campaign often improves advertising conversion data. Disadvantages Effectively, there is no product differentiation in your advertising. This results in wasted spend.

Non-Profit 85

Non-Profit Price User-Generated Customer Acquisition 85

Hubspot Marketing

DECEMBER 23, 2024

Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable. Social Media Management Every social media manager knows how much AI has made our lives easier, especially when it comes to scheduling and creating content.

Transform 112

Transform User-Generated Marketing Marketers 112

Search Engine Land

JULY 3, 2024

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. Advertisers have long struggled with discrepancies between Meta’s ad data and their own backend numbers. How it works. By the numbers. Between the lines. How to access.

Customer Acquisition 121

Customer Acquisition Advertising Advertisers Management 121

Martech

SEPTEMBER 18, 2024

Fortunately, brands have a huge advantage—their existing relationship with customers. In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints. Here’s how: 1.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertising 120

Advertising Advertisers User-Generated Customer Acquisition 120

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. What is Customer Acquisition Cost (CAC)?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Hubspot Marketing

MARCH 3, 2025

Tools like PartnerStack and Rewardful simplify affiliate management by automating payouts and tracking referrals. Affiliate programs capitalize on this trust while keeping acquisition costs under control, creating a reliable growth channel. Why it works: Paid advertising accelerates lead generation and boosts visibility.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Sachs Marketing Group

JANUARY 5, 2024

PPC advertising offers unique advantages over other advertising forms. Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Backlinko

JANUARY 6, 2025

Start with five customers this week. That’s enough to spot patterns while being totally manageable. maximum ad spend per customer. According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Ask what their perfect product would look like. Best, [Your name] 4.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. of marketers.

Customer Acquisition 129

Customer Acquisition Direct Mail User-Generated Influencer Marketing 129

Neil Patel

JULY 27, 2021

It helps you maximize your potential and, ultimately, your profits by: targeting the right audience crafting personalized content and messaging leveraging the right platforms and tools reducing your customer acquisition costs (CAC). It’s called Advertising Sales Management. Doing so makes your ad campaigns more appealing.

Customer Acquisition 143

Customer Acquisition Key Performance Indicator Advertising Advertisers 143

Buffer Marketing

MARCH 5, 2025

If you’re a social media manager for a business, find out your business goals for the quarter or year. Are you focusing on customer acquisition? Or do you want to retain existing customers? It’ll help you understand what social media success looks like and give direction to your efforts.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

SocialPilot

JANUARY 27, 2025

These authentic unbiased reviews from third parties give potential customers the confidence to choose you over others. Importance of customer reviews as social proofs: People are more likely to trust the opinions of previous buyers than advertisements. This social proof often tips the scale in your favor.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Search Engine Land

OCTOBER 6, 2022

With so many people shopping for everyday goods on Amazon, setting aside a chunk of your advertising budget to take advantage of the site’s commercial traffic is a smart business strategy. Getting cozy with data will help you understand your advertising cost of sale (ACoS) – an important tool in formulating a successful ad strategy.

Advertising 80

Advertising Advertisers Real Estate Shoppers 80

Econsultancy

DECEMBER 2, 2021

At the same time, the digital advertising landscape is changing as third-party cookies are phased out by privacy-focused big tech, forcing marketers to reassess how they target consumers and track return on adspend. So, how are marketers investing in data management? Understanding customers to drive lifetime value.

Management 98

Management Customer Retail eCommerce 98

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Are you pulling customer intelligence from social listening?

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). Customer lifetime value (LTV). Conversion rate across the funnel Monitoring the conversion rate at each stage of the customer journey provides invaluable insights into the effectiveness of marketing efforts, the sales process and product offerings. New revenue.

Product 131

Product Customer Acquisition Key Performance Indicator Customer Journey 131

Adobe Experience Cloud Blog

MAY 20, 2019

So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Retaining your customers.

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Hubspot Marketing

MARCH 5, 2025

As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily. The metrics you need should be things that help you understand your customers and your business so you can make data-driven decisions that improve your business. Stick to whats important for your business.

Analytics 63

Analytics Customer Acquisition CRM Marketing 63

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. written by Guest Post read more at Duct Tape Marketing. photo credit Shutterstock.

Customer Acquisition 53

Customer Acquisition Customer Finance Energy 53

Adobe Experience Cloud Blog

MARCH 3, 2014

It was entertaining, visually appealing, and somehow managed to mock itself while seeming attractive. For these brands, product quality is often equally or more important than advertising. Advertising may matter more than product quality, because the customer’s relationship with your product is inherently limited.

Thought Leadership 134

Thought Leadership Customer Acquisition Customer loyalty Entertainment 134