Advertising Customer Acquisition Performance Marketing 
Martech
APRIL 3, 2025
Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? But the pendulum is swinging.
Martech
MAY 27, 2022
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. The Sentry team wasn’t only worried about customer acquisition without cookies.
Neil Patel
OCTOBER 21, 2020
cost per lead, cost per action, customer acquisition costs). Your marketing automation consultant should monitor your returns and expenses, ensuring that both are moving in the right direction. Data sharing between marketing channels: Your marketing automation stack should provide your team with the right data analysis tools.
Martech
APRIL 25, 2022
. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. . What it is.
Martech
JUNE 28, 2024
Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Brands are having a moment.
The CMO Survey
JUNE 16, 2020
indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.” Consistent with this, CMO Survey results show the largest single drop in traditional advertising spending (-5.3% reporting gains and 28.4%
Expert insights. Personalized for you.
76 
Let's personalize your content