Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

OCTOBER 24, 2022

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. There is no one-size-fits-all approach to effective lead generation.

Gen Z 88

Gen Z Millennials Transform User-Generated 88

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. As more people embrace a social-first customer journey, businesses need to prepare forward-looking strategies that place their products and services front and center.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. 63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. That way you have more insight into your customers’ journeys — without bogging them down with survey questions.

Promotion 105

Promotion Customer loyalty Gen Z Customer Journey 105

Marketing Insider Group

DECEMBER 8, 2020

Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations.

User-Generated 140

User-Generated CRM Marketing Marketers 140