Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Higher traffic levels improve your chances of converting more visitors into customers.

Branding 104

Branding Customer loyalty SEO PR 104

SocialPilot

JULY 24, 2024

Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness. Cost per click (CPC) The cost per click is the amount you pay each time someone clicks on your advertisement. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” will increase by approximately 10%. prior to 2020.

SEO 108

SEO Management Price Thought Leadership 108

Martech

OCTOBER 2, 2024

Improved customer loyalty. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Improved return on ad spend (ROAS) on an advertising-specific campaign. Higher conversion rates.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Hootsuite

NOVEMBER 7, 2024

Some of the methods suggested are targeted advertising and customized content. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Martech

JULY 16, 2024

These programs aren’t just about rewarding repeat business — they’re strategic tools that cultivate lasting relationships with customers, fostering a sense of connection and value. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Transform 111

Transform Customer loyalty Fashion Promotion 111

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 121

Advertising Advertisers Transform Customer Acquisition 121

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.”

Event Marketing 113

Event Marketing Finance Customer loyalty Marketing 113

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Multiple advertising channels can significantly enhance campaign performance. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall. It’s a broad definition, and intentionally so.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Duct Tape Marketing

AUGUST 30, 2024

Certainly, it's advertising and all the things that create awareness. Content and Advertising: Use these tools to educate and engage potential customers. Our past customers are often our best customers. Did you know 80% of a company's revenue comes from just 20% of its existing customers?

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The entertainment boom explained.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Martech

SEPTEMBER 18, 2024

AI-driven strategies can influence customer behavior and loyalty These AI-driven advertising strategies can significantly influence customer behavior and loyalty. Here’s how: 1.

Branding 74

Branding Transform Customer Acquisition Customer loyalty 74

illumin

FEBRUARY 19, 2025

illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025. Perks and programs are a great way to build retail existing and attract new customers. Follow @illuminHQ

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Community = builds trust.

Marketing 97

Marketing Marketers Promotion User-Generated 97

Bannerflow

DECEMBER 8, 2021

Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7% Onsite advertising and dynamic ‘content’ optimisation.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. Please contact our customer support team for further assistance.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Search Engine Land

AUGUST 30, 2024

This suggests there’s a chance to strengthen customer loyalty earlier in the process. Dig deeper: Incrementality testing in advertising: Who are the winners and losers? My rule of thumb is to turn off any settings that will give the advertising platform power to expand your campaigns.

Retail 79

Retail Customer loyalty Promotion Health 79

Search Engine Land

JULY 16, 2024

These programs aren’t just about rewarding repeat business — they’re strategic tools that cultivate lasting relationships with customers, fostering a sense of connection and value. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Vertical Response

APRIL 25, 2025

Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. This kind of predictive personalization drives customer loyalty and sets your brand apart. Welcome back to the Gap.

Customer loyalty 72

Customer loyalty Retail Finance Shoppers 72

Hubspot Marketing

MARCH 3, 2025

Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. A well-structured newsletter can engage both leads and customers by consistently delivering valuable content. Why it works: Paid advertising accelerates lead generation and boosts visibility.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Martech

OCTOBER 4, 2023

Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs. Native advertising growth: Native advertising, which focuses on creating ad copy that is relevant and natural for customers, is expected to increase exponentially.

Digital Marketing 139

Digital Marketing Customer loyalty User-Generated Marketing 139

Jeff Bullas

MARCH 6, 2023

It can create content, recombinated ideas and advertising at scale. For example, e-commerce companies can use AI to recommend products based on a customer’s browsing history, leading to better customer experiences and increased customer loyalty. Or you can lean in.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Customers.ai

DECEMBER 20, 2024

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. By offering rewards, badges, or status upgrades, customers feel recognized and valued.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

illumin

FEBRUARY 12, 2025

Shared values, genuine brand authenticity, and empathetic communication frequently shape customer loyalty. Honest communication, tangible action, and personal connection are the cornerstones of customer trust which is essential to a successful social responsibility campaign. Follow @illuminHQ

Customer loyalty 59

Customer loyalty Communications Advertising Advertisers 59

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Advertising 81

Advertising Advertisers User-Generated Customer loyalty 81

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Drive customer loyalty (21%). We have yet to develop a metaverse advertising strategy (34%). Too nascent. Why we care.

Customer loyalty 119

Customer loyalty eCommerce Advertisers Advertising 119

Hubspot Marketing

APRIL 10, 2018

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. In 2012, J.C. Auchan Retail.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Marketing Insider Group

NOVEMBER 30, 2021

Leveraging marketing automation tools helps you better understand the needs of customers, gauge their satisfaction, and get feedback on your products or services. Benefits of Customer Marketing. Increasing Customer Loyalty and Retention.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

SocialPilot

JANUARY 27, 2025

Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand. They validate the authenticity of your offerings, helping new customers feel secure. This social proof often tips the scale in your favor.

Customer 64

Customer Transform Shoppers Customer loyalty 64