Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. That number climbs even higher for Gen Z.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But even though customers are expecting to have to shell out some cash, they don’t want to. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

OCTOBER 1, 2024

Understanding where their customers fit in these trends will help a business make the most out of the holiday push. Higher-income customers are most likely to spend for holidays in the two months preceding a holiday, according to Klaviyo’s survey of over 8,000 consumers globally. Shopping by generation. Mobile shopping.

Gen Z 121

Gen Z Shoppers Retail Price 121

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. Now, advertisers can pay to appear in TikTok search results.

Gen Z 127

Gen Z CRM Millennials B2C 127

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change. Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Todays consumers, especially Millennials and Gen Z, are looking for more. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.

Gen Z 110

Gen Z Millennials Direct Mail Retail 110

Hootsuite

NOVEMBER 28, 2024

Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand. The opportunity is two-fold: Easy purchasing for customers, and fast, low-cost results for your company. The strategy? One-of-a-kind, trackable links attached to Pins.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Customers are tired of empty pledges and are looking for companies to take meaningful action.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

JANUARY 31, 2025

Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. This repeat exposure builds mental availability in the customers mind.

Gen Z 104

Gen Z Manufacturing Millennials Fashion 104

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. He said: "Gen Z plays a huge role in shaping the cultural zeitgeist.

Gen Z 87

Gen Z Advertisers Advertising Marketing 87

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z 142

Gen Z Advertisers Advertising Millennials 142

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 million (+3.2%).

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Share a real customer unboxing. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Upload CRM lists to target existing leads and customers.

Gen Z 96

Gen Z Advertisers Advertising CRM 96

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. This makes mobile gaming advertising 3.2 This applies for Gen Z consumers, as well as those in the higher age brackets.

Gen Z 135

Gen Z Advertisers Advertising Millennials 135

Hubspot Marketing

NOVEMBER 26, 2024

Think about who your current customers are. Survey your customers. For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. What are their jobs? Find out where your audience is most active. Look at your competitors.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In When creating a customized experience for sports fans, make sure to tie it back to your brand. Marketers should think about how deeply they engage sports fans to generate these customer insights. Leagues and sports teams are doing it.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. Build community and gather customer feedback? Does your data line up with the customers you want to attract? Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We said to brands, go find us your best customers and we’ll find more folks that look like them. population.”

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Ensure your message isn’t too broad or too niche and develop for different customer needs. Dig deeper: AI and Google advertising: What’s next? The attention span of the Gen Z generation is down to 2.8

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. Why is social media entrepreneurship so popular? In the U.S.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 86

Branding Gen Z Pharmaceutical Health 86

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Martech

DECEMBER 10, 2021

Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. Personal ethics and brand values have become factors in buying decisions for many customers.

Gen Z 113

Gen Z Advertisers Advertising Branding 113

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

SocialPilot

FEBRUARY 19, 2025

Algorithmic Control Provides users the ability to choose or create custom algorithms for personalized content. Collects user data for targeted advertising purposes. Relies on advertising revenue, displaying targeted ads to users. Operates as a centralized platform, with all content management handled by a single entity.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. Learn how to sell more products on social media and delight your customers without relying on cookies. That’s a lot of engaged potential customers.

Customer 145

Customer Gen Z Transform Retail 145