Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Pay-per-click advertising, more commonly known as PPC, refers to all online advertising, not just the ones where you pay for each click. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns.

Law 52

Law User-Generated eBook Digital Marketing 52

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 76

Advertising Advertisers Law User-Generated 76

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Pay-per-click advertising, more commonly known as PPC, refers to all online advertising, not just the ones where you pay for each click. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns.

Law 52

Law User-Generated Advertising Advertisers 52

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. The platform focuses on data privacy practices and state laws governing them.

Law 116

Law Advertising Advertisers Digital Marketing 116

Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. billion in advertising in 2023. Other options.

Law 114

Law Advertising Advertisers Digital Marketing 114

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

Advertising 144

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Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 129

Law Education Digital Marketing SEO 129

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Get the daily newsletter digital marketers rely on. Processing.Please wait. Read next: Will Elon Musk make drastic changes at Twitter? Let us know!

Advertising 99

Advertising Advertisers Law Digital Marketing 99

Customers.ai

FEBRUARY 14, 2024

Which is why we brought together our Founder and CEO Larry Kim and InfoTrust’s D2C Industry Team Manager Courtney Fenstermaker to discuss what advertisers need to do to survive this so called cookiepocolypse. The tracker can help marketers staying on top of privacy laws in the US quickly and easily. Join Customers.ai

Advertising 81

Advertising Advertisers Law Outbound Marketing 81

Hubspot Marketing

JULY 26, 2024

Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. Let’s dive in. More on “how” later.

Law 102

Law Analytics Advertisers Advertising 102

Digital Marketer

FEBRUARY 28, 2024

Breakthrough Advertising By Eugene Schwartz Breakthrough Advertising is a favorite among copywriters. Breakthrough Advertising is a dense book, and most reviews will only cite the Schwartz lessons from the first half. You can find the full sales letter in Breakthrough Advertising—it’s incredible.

Copywriting 92

Copywriting Law Advertising Advertisers 92

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Privacy laws and regulations.

Law 118

Law Communications Management Analytics 118

Search Engine Land

JUNE 12, 2023

Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as the tool is completely free.

Law 114

Law User-Generated Advertisers Advertising 114

Search Engine Land

JUNE 14, 2023

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

Law 89

Law Price Retail Advertising 89

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Digital advertising is dominated by Google and Facebook,” Sen. ” Get the daily newsletter digital marketers rely on.

Law 120

Law Advertising Advertisers Digital Marketing 120

Martech

AUGUST 23, 2024

For example: Amazon lost its appeal challenging a DSA requirement to make publicly available a repository containing detailed information on its online advertising. X’s blue check system was found, in practice, to be deceptive (there was also the same advertising data repository complaint that Amazon faced).

Law 109

Law Advertising Advertisers Digital Marketing 109

Power Digital Marketing

JUNE 28, 2021

Apple’s New iOS 14 Update and Its Impact On Advertising. As marketers, we all knew Apple’s iOS 14 update was going to impact our advertising strategies. This changes the game because advertisers have been relying on data sharing both for paid search and paid social to gather data and derive ad targeting decisions.

Advertising 52

Advertising Advertisers Law Digital Marketing 52

Search Engine Land

JANUARY 3, 2024

While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. As the digital marketing industry moves towards a cookieless future and stricter privacy laws , targeted advertising, while effective, faces uncertainties. Why we care.

Law 102

Law Advertising Advertisers Digital Marketing 102

Martech

JULY 9, 2024

Under current laws, a brand could potentially be implicated in litigation if a partner further down the supply chain violates local regulations, even if the brand was unaware of the violation. Stay informed about evolving data protection laws. Success in the evolving digital landscape depends on adaptability and ethical data practices.

Law 102

Law Marketing Marketers Analytics 102

AWeber

SEPTEMBER 20, 2022

So check out these digital marketing tools to help you make your first sale. And no excuses about not having enough of a marketing budget: Most of these marketing tools are free. These tools are extremely secure, adhere to state and country laws, and they make payments easy for both buyers and sellers.

Digital Marketing 59

Digital Marketing Marketing Marketers Law 59

Search Engine Land

SEPTEMBER 16, 2024

Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! From AI to CTV to privacy restrictions alone in the past year, it’s made it harder for advertisers to control costs while improving performance.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Exposure Ninja

NOVEMBER 13, 2023

Most law firms have been in one of these situations: You’ve been getting a steady flow of leads but you’re not seeing the growth you want. You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. Law firm SEO can feel technical, but really it’s very people first.

Law 52

Law User-Generated Digital Marketing SEO 52

Martech

JULY 11, 2022

Google’s offer is the latest development related to the government’s long-running investigation into allegations the company is exploiting its position as broker and auctioneer of digital advertising. Get the daily newsletter digital marketers rely on. They stifle innovation, destroy markets and fleece the consumer.

Law 100

Law Advertisers Advertising Digital Marketing 100

Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” What’s next.

Law 108

Law Digital Marketing Product Customer 108

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Client Research Getting inside the heads of your ideal clients will help you tailor your marketing strategy. How did they find your law firm? Then let’s go.

Law 52

Law PR Digital Marketing SEO 52

Martech

JANUARY 9, 2023

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. Instead of a cookie, devices have a unique advertising ID as an identifier (Android and iOS have different versions.). Unobserved data: How it works and why it matters.

Analytics 120

Analytics Law Transform eCommerce 120

Duct Tape Marketing

JANUARY 12, 2022

Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO. Ryan currently operates The SEO Cohort , a contemporary SEO training program, and a digital consultancy called swell.

SEO 98

SEO Law Digital Marketing Advertising 98

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. Privacy initiatives marketers should know about.

Law 116

Law Marketing Marketers Education 116

Search Engine Land

JUNE 24, 2024

In the early days of digital advertising, it was pretty straightforward. In recent years, ad platforms have evolved even more, introducing smart bidding options that allow advertisers to control bidding to generate the most conversions, highest conversion value or lowest cost per conversion.

User-Generated 80

User-Generated Customer Journey Law Advertising 80

Martech

JUNE 22, 2022

Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. Get the daily newsletter digital marketers rely on. It must also submit the system to a third party for review and pay a $115,054 fine, the maximum penalty available under the law.

Law 113

Law Advertising Advertisers Digital Marketing 113

Digital Marketer

NOVEMBER 26, 2022

Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing. Now that you have understood why you need SMS marketing, it is time to make it work.

Law 80

Law CRM User-Generated Communications 80

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. The law of supply and demand states that when a commodity exceeds supply, its value or price naturally increases, and enlisting the help of more prominent influencers isn’t any different.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Marketing Insider Group

MARCH 21, 2023

The Greatest TED Talk Ever Sold By Morgan Spurlock Video Source: TED-Ed Morgan Spurlock, documentary filmmaker and TV producer, guides us through the thought process behind his documentary about advertising and branding , called “The Greatest Film Ever Sold.”

Content Marketing 124

Content Marketing Transform Law Marketing 124

Search Engine Land

AUGUST 6, 2024

I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. It allows advertisers to estimate the contribution of every single channel. It’s time to embrace non-cookie measurement options.

Analytics 74

Analytics CRM Law Advertising 74