Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Search Engine Land

JULY 23, 2024

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Emotions ranged from lack of surprise to relief.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Social Media Examiner

NOVEMBER 14, 2024

Are you struggling to keep up with the latest Meta advertising changes? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Wondering how AI is reshaping the ads landscape?

Advertisers 136

Advertisers Advertising Marketers Marketing 136

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades.

Transform 126

Transform Analytics Education Marketers 126

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades.

Advertising 96

Advertising Advertisers Retail Customer loyalty 96

Search Engine Land

AUGUST 19, 2024

This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath. Google comms.

Advertising 94

Advertising Advertisers Fashion Communications 94

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 128

Marketing Mix Global Marketing PR Thought Leadership 128

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 131

Manufacturing B2C eCommerce Marketers 131

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated 114

User-Generated Advertising Advertisers Marketers 114

Jeff Bullas

MARCH 7, 2023

Why does that matter for marketing? Marketing is both an art and a science. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. But creating art is time consuming and expensive.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Search Engine Land

SEPTEMBER 18, 2024

This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads (..)

Digital Marketing 86

Digital Marketing Advertisers Advertising Marketing 86

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. But differences in attitudes exist.

Manufacturing 122

Manufacturing Advertising Advertisers User-Generated 122

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 99

Advertising Advertisers Law User-Generated 99

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Transform 136

Transform Copywriting Marketers Marketing 136

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Adams & Knight Marketing

NOVEMBER 15, 2022

November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show. AVON, Conn., This is the second straight year the agency has taken home the highest honor of the night. About Adams & Knight.

Advertising 246

Advertising Advertisers PR CMO 246

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care?

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 114

Advertising Advertisers Retail eCommerce 114

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Emotions ranged from lack of surprise to relief.

Non-Profit 123

Non-Profit Advertising Advertisers Digital Marketing 123

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. Traditional attribution models fail to connect digital spend with real-world outcomes.

Retail 116

Retail CMO Customer Journey Shoppers 116

Sachs Marketing Group

OCTOBER 2, 2024

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. It’s that time again, and Thanksgiving is just around the corner.

Customer 97

Customer Retail eCommerce Shoppers 97

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 118

Price Thought Leadership Transform User-Generated 118

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketers 114