The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Search Engine Land

JULY 23, 2024

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. ” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. Only 29% like digital ads being tailored to their tastes. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertising 130

Advertising Advertisers Shipping CMO 130

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 126

Advertising Advertisers Transform Customer Acquisition 126

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Legislation like this could be a game-changer for every digital marketer. Anna Eshoo (D-Calif.),

Advertising 119

Advertising Advertisers Marketing Marketers 119

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketing Marketers 83

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Martech

OCTOBER 24, 2022

I think of all the issues I have faced when it came to correctly reading various materials — including advertising. But while awareness of accessibility issues may have increased and various government legislations have mandated it (for some), anyone involved in the field of accessibility knows that digital campaigns as a whole are lacking.

Digital Marketing 109

Digital Marketing Marketing Marketers Promotion 109

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 105

Advertising Advertisers Retail Partner Marketing 105

Digital Marketer

MAY 2, 2022

There’s important information hidden in the metrics that will help direct your digital marketing strategy. The marketing analytics data you collect leads directly to analysis of the problem. What I will show you in this article is a number of examples from a variety of digital marketing projects.

Digital Marketing 109

Digital Marketing Analytics Marketing Marketers 109

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. What a time to work in marketing where no one can decide what will happen tomorrow.” Emotions ranged from lack of surprise to relief.

Non-Profit 133

Non-Profit Advertising Advertisers Digital Marketing 133

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 133

Retail Advertising Advertisers Performance Marketing 133

Search Engine Land

JUNE 12, 2024

Performance marketing metrics alone are inadequate – there needs to be a mindset shift towards branding and incrementality. “We We have to evolve away from a performance only view, or what I like to call the searchy view. I don’t think so, but that’s up to you to determine. Search as a medium is not going anywhere.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 136

Marketing Mix Global Marketing PR Thought Leadership 136

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. Commenting on Eccel’s post, Digital Marketing Consultant MD Alamin Munsi said on X : “The PMax box is already way bigger than the other campaign-type boxes and Google Ads is now pushing it further with ‘Recently Used.'”

Advertising 107

Advertising Advertisers Performance Marketing Digital Marketing 107

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 134

Law Education Digital Marketing SEO 134

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 105

Transform eCommerce Non-Profit Advertising 105

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Growing audience.

Advertising 111

Advertising Advertisers Performance Marketing Digital Marketing 111

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Advertisers will be able to reuse audiences across campaigns. Reuse audiences. Why we care.

Advertising 119

Advertising Advertisers Digital Marketing Customer 119

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Martech

MARCH 16, 2022

They provide key metrics and insights for brand partnerships outside the advertising ecosphere. Branded content and other out-of-box marketing opportunities offer more ways for brands and publishers to work together, but these efforts need to prove their worth with accurate measurement tools. Processing.Please wait.

Analytics 126

Analytics Advertising Advertisers Digital Marketing 126

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. ” Get the daily newsletter digital marketers rely on. In-game advertising is a channel with its own special requirements. What the proposals are intended to do. Processing.Please wait.

Gen Z 115

Gen Z Entertainment Advertising Advertisers 115

Adobe Experience Cloud Blog

AUGUST 21, 2017

If you’re a marketer spending bazillions on optimizing your advertising spend, but are just directing people to your main website or to convoluted landing pages, you’re essentially hiring Jerry Seinfeld to push people into a restaurant with bad food. Landing page experience : Wait, really? Yes, really.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Rock Content

MAY 5, 2020

Digital content experiences will come out of the crisis stronger than ever. It’s no doubt that Content Marketing will come stronger out of this crisis. Content Marketing has evolved from being just blog posts and editorial strategies. Performance marketing is going to underperform in the current market conditions.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad.

Market Research 98

Market Research Whitepaper Marketing Marketers 98

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Shoppers 90

Shoppers Customer loyalty Advertising Advertisers 90

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. We predicted that TikTok would be an incredibly useful source of insights for marketers to prepare for the next generation of social media users. Source: Digital in 2020 Q3 Update. Were we right in our prediction? Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 52

Advertising Advertisers Fashion CRM 52

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertising 87

Martech

JULY 18, 2023

So as an advertiser, your strategy should look a lot like that path. With an omnichannel approach to advertising, brands can charm consumers no matter what device they’re looking at, or how far down the consideration funnel they are. That means more opportunities for advertisers to reach their ideal customers on Connected TV.

Advertising 98

Advertising Advertisers Marketing Mix Price 98

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle.

CRM 119

CRM Health Customer Journey Performance Marketing 119

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads. Going forward, first-party (1P) data will be a common way to target and retarget advertising.

Transform 111

Transform Marketing Mix Performance Marketing Advertising 111