Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This could seriously harm advertisers running campaigns in the EEA on the platform. Get the daily newsletter search marketers rely on.

Digital Marketing 111

Digital Marketing Marketers Marketing Advertising 111

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Create a content marketing and SEO plan for a digital marketing agency. You are an experienced digital marketing and SEO professional. Here’s something somebody asked me!

Digital Marketing 118

Digital Marketing SEO User-Generated Thought Leadership 118

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Search Engine Land has reached out to Microsoft for additional comment. Why we care.

Price 117

Price Advertising Advertisers Digital Marketing 117

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities. Processing.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Search Engine Land

NOVEMBER 7, 2023

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.

Advertising 102

Advertising Advertisers Transform eCommerce 102

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation.

Search Marketers 100

Search Marketers Advertising Advertisers Marketers 100

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. ” She is the premier Facebook marketing expert and has been since 2007.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

OCTOBER 31, 2023

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. The pop-up was first noticed by digital marketing expert Greg Kohler, who posted about the survey on X.

Advertising 102

Advertising Advertisers Digital Marketing Search Marketers 102

Search Engine Land

JUNE 9, 2023

Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Advertisers once again are not being given the choice to opt out.

Advertising 85

Advertising Advertisers Digital Marketing Promotion 85

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2019: GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

MARCH 7, 2024

And so, they focus their digital marketing programs on November and December. Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. This applies to for-profit advertisers as well.)

Advertising 99

Advertising Advertisers Non-Profit Place 99

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing 94

Digital Marketing Retail Marketers Marketing 94

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Transform Analytics 123

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Marin Software’s Multi-Conversion Tracking Helps Fine Tune Keyword Bidding 2009: It enabled search marketers to define various kinds of actions or “conversions” (e.g.,

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Google SMS Search Is Down … For The Count? An Open Letter to Paid Search Networks. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 87

Education Search Marketers SEO Marketers 87

Search Engine Land

FEBRUARY 2, 2023

Google Warns German Webmasters That Paid Links Violate Google’s Guidelines 2014: Google head of search spam Matt Cutts posted another stern warning to German webmasters about a link penalty looming for them. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Search Engine Land

FEBRUARY 20, 2023

Google Simplifies Site-Specific Bidding on Display Network 2011: Display Network advertisers who used managed placements would only have to deal with a regular default bid and a Display Network default bid. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses. Why we care.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

Advertising 91

Advertising Advertisers Branding Key Performance Indicator 91

Search Engine Land

MARCH 23, 2023

Microsoft Advertising blocks 1.6 New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables. Google AdWords Officially Launches Demographic Bidding?

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. The Future of NP Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

FEBRUARY 9, 2023

This combination of dominant physical reach with a growing digital powerhouse truly positions Walmart as a differentiated solution with rapidly expanding opportunities. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

Retail 80

Retail Advertising Advertisers eCommerce 80

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketers Marketing 64

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 125

Law Education Digital Marketing SEO 125

Search Engine Land

SEPTEMBER 18, 2023

Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. The platform reassured that despite the notification, no action is actually required by advertisers – it currently just serves as a potential recommendation. ” Get the daily newsletter search marketers rely on.

Advertising 140

Advertising Advertisers Digital Marketing Search Marketers 140

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads Certification.

Price 96

Price eCommerce Advertising Advertisers 96

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 133

Retail Advertising Advertisers Performance Marketing 133