Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. You're promoting it. I'm going to go buy that.

Transform 73

Transform B2C Influencer Marketing Marketing 73

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! MarTech Replacement Survey finds marketing transformation is accelerating . Brett Rudy , Head of Marketing, MedSchoolCoach.

Transform 131

Transform CRM Marketing Marketers 131

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. MarTech Replacement Survey finds marketing transformation is accelerating. Take Jarrod’s test.

Transform 123

Transform Digital Marketing Management Advertising 123

Jeff Bullas

MARCH 7, 2023

Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Digital advertising has become an essential component of marketing strategies for businesses across industries.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Martech

OCTOBER 21, 2024

This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. In digital advertising, agencies may have a legitimate reason for not transferring accounts, as most run campaigns under a master account instead of setting up individual accounts for each client.

Transform 123

Transform Analytics User-Generated Management 123

Martech

FEBRUARY 13, 2025

Knowledge and documentation (22.5%): AI supports the organization and retrieval of critical marketing data. Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up!

Transform 137

Transform Copywriting Marketing Marketers 137

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. OCallaghan describes MMM as transformational.

Transform 100

Transform Customer Acquisition SEO Retail 100

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. This warning serves as a reminder of the growing tensions between the tech industry and the news media, as they navigate the shifting landscape of digital content and advertising. AI has been unleashed in a massive and practical way.

Transform 145

Transform Marketing Marketers Copywriting 145

Martech

OCTOBER 28, 2022

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

Digital Marketing 139

Digital Marketing Advertising Advertisers Shopper Market 139

Martech

DECEMBER 26, 2024

Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 119

Customer Direct Mail Transform Health 119

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Marketing and advertising The value of AI here is easy to understand. The best example of this can be seen with Duolingo.

Transform 98

Transform Finance Energy User-Generated 98

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 119

Price Thought Leadership Transform User-Generated 119

Digital Marketer

APRIL 30, 2024

For instance, fashion influencer Chiara Ferragni uses #adv (advertising) and #ghd (good hair day) hashtags in this campaign. As any marketer knows, content is important in digital marketing campaigns. The post How Tagging Strategies Transform Marketing Campaigns appeared first on DigitalMarketer.

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. MOps works under many constraints: what marketing tools can do, how data is structured, whether the data is clean and what team capacity is available. CMOs can learn from Jobs. See terms.

Transform 106

Transform CMO Whitepaper Marketing 106

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. There you have the top 5 digital marketing and sales trends for 2024 summarized.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Econsultancy

DECEMBER 12, 2022

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Transform Digital Marketing Marketing Marketers 105

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 115

Advertising Advertisers Transform Customer Acquisition 115

Hubspot Marketing

DECEMBER 20, 2024

My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. So to stand out, its important for marketers to connect authentically with audiences. It can be tricky to get clear on what people really need, versus what they think they want.

Transform 106

Transform Marketing Marketers CMO 106

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. How to Create a B2B Marketing Funnel Ready to get your marketing funnel up and running?

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Transform Marketing Marketers Gen Z 87

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Transform Inbound Marketing Analytics CRM 92

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations.

Transform 113

Transform User-Generated Marketing Marketers 113

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Instead of being labor-intensive and time-consuming, AI transforms A/B/n testing into a continuous, dynamic process.

Branding 69

Branding Transform Customer Acquisition Customer loyalty 69

Search Engine Land

NOVEMBER 7, 2023

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.

Advertising 102

Advertising Advertisers Transform eCommerce 102

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Unified ID 2.0

Advertising 98

Advertising Advertisers Transform Retail 98

Search Engine Land

SEPTEMBER 8, 2023

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Transform Analytics 123

Exposure Ninja

FEBRUARY 26, 2025

In the cutthroat world of digital marketing, a killer Meta Ads strategy is your secret weapon. Do Extensive Market Analysis Understanding your audience is fundamental to successful Meta Ads campaigns. Identify the audience you want to reach through Meta Advertising and forget spray-and-pray tactics! Our secret?

Transform 52

Transform eCommerce User-Generated Marketing 52

Martech

MARCH 21, 2022

The digital transformation of out-of-home (DOOH) includes more than just public streets and malls. For high-end brands and categories, the ability to access inventory programmatically to advertise to golfers while they’re out on the links is likely new territory to be considered by marketers. Why we care.

Advertising 98

Advertising Advertisers Transform Digital Marketing 98