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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z 106
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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. As more contacts opt-in through your targeted advertising efforts, you can easily add them to the nurturing sequence. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

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Three Digital Trends to Dominate in 2020

illumin

It’s always important to start a new year with a set of goals and digital advertisers are no exception! 2020 is lined up to be a landmark year for the industry so we compiled the top three digital trends to dominate. The post Three Digital Trends to Dominate in 2020 appeared first on AcuityAds Inc.

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Good morning: Winning with empathy

Martech

The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. They even give a shout out to Big Data.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Types of Facebook ads budgets Facebook ad budgets control the amount you spend on your advertising. Source: Hootsuite’s Q2 Digital Trends update Benchmarks aren’t perfect, but you still need somewhere to start. Pro tip : Hootsuite’s Q4 Digital Trends update discusses CPM and CTR benchmarks on page 262.

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Where Are The Advertisers Leaving Twitter Going For The Super Bowl? via @sejournal, @gregjarboe

Search Engine Journal

The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. The post Where Are The Advertisers Leaving Twitter Going For The Super Bowl? Here's what you should know. appeared first on Search Engine Journal.

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19 Podcasts That Will Make You a Better Social Media Marketer

Hootsuite

Podcasts offer a great way to brush up on the latest digital trends on the go. In this post, we’ll share some of our favourite social media podcasts for digital marketers. But it’s one of the most useful ways to stay on top of digital trends. He covers everything from influencer tactics to digital advertising.