Martech

MAY 5, 2022

“New platforms become mainstream every couple of years, which provides more opportunities for marketing platforms,” said Petrou. Gone are the days of simple direct mail and email campaigns. But first, marketers need to be able to track and analyze each component of their marketing programs. “We

Analytics 98

Analytics Direct Mail Marketing Mix Marketing 98

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix? Let’s explore each of these one by one.

Price 52

Price Promotion Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.

PR 52

PR Marketing Marketers User-Generated 52

DirectMail2.0

MARCH 26, 2025

This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Faraday

APRIL 21, 2021

With many advertising platforms functioning as black boxes, brands have historically had a hard time gaining deep insights into their audiences and transparency about who exactly is included in their ad sets. The key to acquiring customers most efficiently is reaching the right audiences. This is no secret, but it’s also no small feat.

Customer Acquisition 52

Customer Acquisition Direct Mail Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 14, 2013

Three people were involved in the deal: Person A attended Tradeshow 1 and Seminar 2, Person B attended Tradeshow 1 only, and Person C was sent Direct Mail 1 and clicked to the website. In this scenario, you might give $50K credit to Tradeshow 1, $25K to Seminar 2, and $25K to Direct Mail 1. Full Market Mix Modeling.

Non-Profit 134

Non-Profit Direct Mail Marketing Mix Marketing 134