DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

DirectMail2.0

JULY 24, 2024

This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers. By eliminating these cookies, Google aimed to bolster user privacy and set a new standard for the industry. The Implications: What Does This Mean for Users and Advertisers?

Direct Mail 105

Direct Mail Advertisers Advertising New Technology 105

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Marketing Insider Group

JUNE 18, 2024

Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Initially, marketers used the framework to develop sales strategies and advertising campaigns to guide potential customers through a series of steps leading to a purchase. Elmo Lewis introduced it.

Transform 122

Transform Direct Mail Customer Journey User-Generated 122

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Decide whether or not each label should sync to your marketing technologies. Under what conditions?

Direct Mail 117

Direct Mail CRM Marketing Automation Platform Advertisers 117

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. Is your organization ready?

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Marketing Insider Group

MAY 14, 2015

I went through the history of advertising. I presented the case for why marketing still has a marketing problem : most people still think marketing is advertising, selling and somehow lacking value. They don’t open direct mail. Here is the 18 minute video of my presentation:). They don’t answer cold calls.

Direct Mail 110

Direct Mail Millennials Entertainment Promotion 110