Martech

JUNE 24, 2024

In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases. In pilot tests, Persado’s AI-generated ad copy delivered click-through rates up to 450% higher than human-written equivalents.

Branding 122

Branding CMO Copywriting Marketers 122

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” The brand challenges and redefines traditional beauty standards by highlighting regular women rather than models in its advertising.

Customer loyalty 107

Customer loyalty Personalized Marketing Customer Shoppers 107

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Businesses Grow

APRIL 24, 2023

One is direct marketing. That’s called direct marketing, or sometimes performance marketing that is tied to certain short-term sales goals. We don’t necessarily have to pay advertising agencies; we just have to show up in a human way that’s consistent with our brand.

Marketers 119

Marketers Marketing Branding Direct Marketing 119

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 108

CMO Traditional Marketing Communications Marketers 108

Businesses Grow

JANUARY 19, 2023

And this book, I’ve been stewing on this since 2018 when I was writing Marketing Rebellion , and there was a chapter in there about belonging. When all this other advertising and spam and interruptions fade away. And after I finished the book, I thought that was the most important chapter.

Gen Z 73

Gen Z Health Marketers Marketing 73

Businesses Grow

JANUARY 29, 2024

The first kind is direct (or performance) marketing. This is easy to measure and is directed at revenue generation. Examples would be advertising, SEO, and, to some extent, content marketing. Brand marketing helps distance yourself from the direct marketing battle.

Branding 112

Branding SEO Advertisers Advertising 112