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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content. Paid advertising. Paid Lead Generation 21.

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Must-Use Lead Conversion Tactics for Video Marketing

Duct Tape Marketing

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Now, let's dive in to learn the specifics of how to create a content marketing plan.

eBook 145
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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. You can engage audiences at every stage with digital marketing. The same can’t be said for traditional forms of advertising. Let's dive deeper.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Marketing tools and software. Your budget for paid advertising. General costs for each digital marketing channel (to compare).