Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. There’s just one problem…. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

MAY 9, 2023

Identify new channels for advertising [product] aside from [current platforms already in use]. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content]. Repurpose a blog post into a video script using this article: [insert old blog post].

Whitepaper 139

Whitepaper Transform Promotion Marketers 139

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. P romote content using segmentation, personalization, and customization.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? What online and offine advertising campaigns are they running? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Ready to get started with the full ebook and template? Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s not in the strategy, Linda!

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Downloading an ebook or white paper. Great content will motivate them to sign up for your email list, download your white paper, or bookmark your blog to come back for more.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Often, this includes resources such as articles, eBooks, and whitepapers. 1] “Thinking vs Feeling: The Psychology of Advertising.”

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Unbounce

JULY 6, 2020

I wanted to advertise my services, grow my brand, build an audience, and land clients. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. “This is the ebook you’re looking for.”

eBook 145

eBook Whitepaper CRM Place 145

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

This can include email promotions, paid advertising, social outreach, and so on. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. here’s the one for all our marketing ebooks ). Why You Need a Content Resource Center.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Scoop.it!

NOVEMBER 15, 2022

Some types of content demand full attention, such as detailed whitepapers. As far as written content goes, eBooks may be the most valuable. People love the idea of diving deep into a topic that captures their interest, and eBooks are much more prestigious and valued than basic blog articles. Whitepapers.

Whitepaper 105

Whitepaper eBook User-Generated Content Marketing 105

Marketing Insider Group

MARCH 24, 2021

One secret the legends of advertising didn’t know was the power of employee-generated content. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.

Branding 145

Branding Transform Whitepaper User-Generated 145

Hubspot Marketing

MAY 14, 2019

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Email Newsletter Subscription. Why are landing pages so critical?

Whitepaper 98

Whitepaper eBook User-Generated Advertising 98

Vertical Response

JUNE 20, 2022

Moreover, organizations can leverage this advertising channel to drive website traffic and sales. You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. When you make a purchase, sign up for a webinar, or download an eBook, most sellers will likely send you some sort of confirmation.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

Price 111

Price User-Generated Copywriting Analytics 111

Duct Tape Marketing

JUNE 7, 2015

Another strategy is to offer an eBook or White Paper in exchange for the information. The white paper offers very valuable information without selling, all while providing their salespeople the information they need to follow up and complete the sale. These are very similar to white papers, just a bit longer.

Whitepaper 78

Whitepaper eBook Advertising Advertisers 78

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Owned content channels can include your: Website and blog.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Marketing Insider Group

JANUARY 3, 2023

Traditional advertising aims to capture viewer attention, whereas marketing collateral works to retain and enhance customer relationships . Image Source: Paper Flite. Marketing collateral is more informational than typical advertisements. Ebooks are the lengthier, more in-depth cousin of blog posts. Whitepapers.

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 118

Inbound Marketing Outbound Marketing Whitepaper eBook 118

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Don’t Advertise: This means constantly promoting your company’s ebooks, webcasts and blog posts, without contributing to the conversation.

Digital Marketing 122

Digital Marketing Whitepaper Marketers Marketing 122

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work. Social media platforms are a great place to target your ads.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. If it’s a generic “please buy” piece, people will ignore it like traditional advertising that is distracting them from their in-app experience. Infographic via Dailyinfographic.

Whitepaper 144

Whitepaper User-Generated Marketers Marketing 144

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Whitepapers. Then you can reach out directly and share your content via email and targeted advertising campaigns. Internal data is first-party information you can gather through your website (i.e.,

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Can you recall a piece of content you were working on that was either all text or all imagery?

Whitepaper 109

Whitepaper eBook Advertising Advertisers 109

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Marketing Insider Group

FEBRUARY 13, 2023

Considering the appropriate marketing channels is key to effectively sharing your content: Social Media Email Paid Advertising Blog When determining the best channels for reaching your audience, remember to consider their demographics. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

JUNE 22, 2021

Whitepapers. We promote your content daily using contextual advertising that targets your ideal buyer personas – wherever they are online. You’d probably share videos on Vimeo and YouTube. And you could distribute blog posts on your website blog, newsletter, and social media channels. Interviews. Case studies and success stories.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Vertical Response

JULY 11, 2022

That’s significantly higher compared to other advertising channels. Freebies (eBooks, white papers, reports, coupons, etc.). It’s also a cost-effective way to educate and entertain your audience. Financial Post reports that companies have an average return of $42 for every $1 spent on email marketing.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Hubspot Marketing

JULY 10, 2018

It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Social media advertising. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Your budget for paid advertising. White papers. Pay-Per-Click (PPC) Advertising. PPC advertising is best for: Brand awareness.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Instead of citing research that’s already been used in content a bunch of times, like the aforementioned New York Times advertising statistic, you’ll be putting out information that will get people talking. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

illumin

DECEMBER 18, 2023

Lead magnets can include: Ebooks Whitepapers Infographics Reports or studies Webinars Pick a type of email campaign There are several types of email campaigns marketers can run, each with benefits and drawbacks. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. You can drive traffic to that page through email marketing, social media, and pay-per-click (PPC) advertising.

eBook 131

eBook User-Generated Whitepaper Place 131