How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
So, for email subject line optimisation, substitute ‘horses’ with ‘email subject line variants’ However, assessing performance in the context of email marketing presents some unprecedented challenges. “You can’t just roll out a multi-armed bandit and hope for the best.
60 
Let's personalize your content