Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Use email content to build individual profiles.

Email Marketing 109

Email Marketing Whitepaper Marketing Marketers 109

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. Leaving strategic decision making or advertising planning to an algorithm can be quite convenient. These moments are key because this is where automated email marketing will be used to re-engage customers and get them back on track.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. There are, however, many creative ways to implement UGC in your B2B marketing strategy. As a bonus, UGC can be more cost-effective than traditional advertising. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

APRIL 25, 2022

Half of all B2B marketing content is created to generate brand awareness. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content. 5 (G2), and 4.3/5

Thought Leadership 81

Thought Leadership Whitepaper User-Generated Price 81

Tiecas

JULY 23, 2024

Pay-Per-Click (PPC) Advertising: Running targeted ads on platforms like Google and LinkedIn can be effective for standard industrial products and consumables. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful. However, PPC may not always be the most efficient approach for custom-engineered systems.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Often, this includes resources such as articles, eBooks, and whitepapers. million per year.[1]

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Segment your email list. Test your emails.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. HubSpot ) 67% of B2B marketing teams say they make top-of-funnel content the most often.

Transform 82

Transform Marketers Marketing Gen Z 82

Marketing Insider Group

OCTOBER 21, 2020

Pay-Per-Click Advertising. Pay-per-click (PPC) advertising allows small businesses to display ads when consumers search for certain keywords in a search engine. While it can lead to an expensive bidding war, local markets are often less competitive and the PPC model helps you keep a regulated budget. Email Marketing.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Use the following platforms when advertising your webinar: Utilize email marketing to promote your event to leads and customers.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. The Five Most Effective Email Marketing Strategies.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Adobe Experience Cloud Blog

AUGUST 16, 2012

However, the Buyersphere report corroborates the findings of the excellent Nielsen Global Trust in Advertising and Brand Messages study, which is that buyers have low trust and find less utility in what a company has to say about itself socially. People are on social media not to hear from advertisers, but to hear from friends.

Whitepaper 130

Whitepaper Millennials Communications Advertising 130

Marketing Insider Group

APRIL 20, 2020

When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

JUNE 14, 2013

Compare that with average email click rates of 5% and it doesn’t take much to understand why modern marketers view interactive content as the next generation of content marketing and are weaving it into their email marketing templates, landing pages, blog posts, websites and social media channels.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Marketing 134

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. Social media advertising. Affiliate marketing. Email Marketing Lead Generation Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. Moreover, organizations can leverage this advertising channel to drive website traffic and sales. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers.

Customer 112

Customer Whitepaper Email Marketing Shoppers 112

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers. Let's explore what that means.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Sprout Social

FEBRUARY 10, 2020

Or waking up to an inbox full of salesy emails from brands they never subscribed to. These mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and whether they want to be advertised to or not. And this is exactly why brands are embracing inbound marketing.

Inbound Marketing 145

Inbound Marketing Outbound Marketing Marketing Marketers 145

Marketing Insider Group

MAY 15, 2023

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. 8 Essential B2B Digital Marketing Strategies Perfecting your business’s B2B digital marketing means implementing strategies that generate results. Content Marketing. Email Marketing. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Search Engine Land

MAY 13, 2024

So, how do you reach your target audience and achieve content marketing success? Use paid promotion Paid social media advertising can help amplify your content and reach a larger, targeted audience. In the next section, we’ll explore how you can use email marketing to nurture leads and drive conversions. See terms.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Marketing Insider Group

MAY 8, 2023

Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. Outbound marketing is usually delivered to a wider audience with hope to spark interest.

Inbound Marketing 118

Inbound Marketing Outbound Marketing Whitepaper eBook 118

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. Marketing tools and software. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing helps facilitate these longer sales cycles by providing valuable educational content that nurtures leads throughout their journey.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104