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Innovation vs. rebranding: How to choose the best change for your business

Martech

You want to define your target market better. You want to reach a new audience for a product launch. They achieve victory through word-of-mouth advertising. When it comes to modern marketing and idea generation, focus on new products, services and process efficiencies. Where do you see the most energy?

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10 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

Hubspot Marketing

But with all the chocolate-flavored cereal around in the mid-90s, Reese’s Peanut Butter Cup’s entrance into the cereal market was a smart and natural one. Featuring orange juice as their flagship product, Sunkist’s brand has associations with oranges, health, and energy. Sunkist's Vitamin C Tablets (The Best). Image Credit: Pinterest.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. GoPro & Red Bull. Co-Branding Campaign: Stratos. Image Source.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Aim for appropriate.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

What is SWOT in marketing, though? “Oh great, another new marketing acronym.” The SWOT technique for planning is actually an old-school concept that you might have encountered in Marketing 101. New initiatives and marketing push on behalf of your competitors that could eat into your target market.

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections. Let’s try it.

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The Ultimate Guide to Nonprofit Marketing in 2022

Hubspot Marketing

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Choose, plan, and create your marketing strategies.