Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 82

Gen Z Marketing Strategy Real Estate Millennials 82

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z 137

Gen Z Advertising Advertisers Millennials 137

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 94

Gen Z Millennials Shoppers Price 94

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. Well, every influencer must create and distribute content to advertise a product, service, or brand. Let me explain.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. As consumer and advertiser preferences shift, so do social media networks. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 107

Advertising Advertisers Gen Z Inbound Marketing 107

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. Think again. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. Increase sales. of TikTok's users.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”

Gen Z 115

Gen Z Entertainment Advertising Advertisers 115

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. AI will power advertising efforts to serve the buyers’ needs better. Marketing is the same.

Gen Z 135

Gen Z Marketers Marketing User-Generated 135

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands. trillion impressions.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Specific offerings. How long that will last, who knows?

Gen Z 111

Gen Z Millennials Entertainment Digital Marketing 111

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. A good laugh is known to drive sales and boost viewership.

Gen Z 106

Gen Z Millennials Entertainment Advertisers 106

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Use the principle of "entertainment-first".

Gen Z 115

Gen Z Entertainment Non-Profit Millennials 115

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Video games & gaming behaviour. Worldwide gaming market to be valued at more than $314 billion by 2027.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z 124

Gen Z Fashion Entertainment Marketers 124

Hootsuite

MAY 31, 2022

This is likely thanks to the platform’s focus on educational content over pure entertainment. is the country with the most extensive advertising reach on Pinterest. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Get creative with TikTok.

Gen Z 141

Gen Z Entertainment Branding Analytics 141

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. are 50 and up.

Millennials 128

Millennials Gen Z User-Generated Marketers 128

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. The good news?

Gen Z 134

Gen Z Entertainment Law Fashion 134

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. Relaxing” and “feeling entertained” are the top two reasons viewers watch YouTube.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Entertainment 140

Entertainment User-Generated Gen Z Transform 140

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. YouTube also seems to have better opportunities for advertisers and monetization, while Vimeo offers viewers the perk of no pre-roll ads. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

AUGUST 8, 2024

Dig deeper: AI and Google advertising: What’s next? Now more than ever, there are more placements on advertising channels to serve ads on. With views and engagement climbing, consumers rely on video for information, not just entertainment. The attention span of the Gen Z generation is down to 2.8

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105