Sprout Social

MAY 14, 2025

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Gen Z are hard to please Younger generations are usually a key demographic for retailers.

Shoppers

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube ads have a potential reach of 2.53

Gen Z

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z

Search Engine Land

AUGUST 8, 2024

Dig deeper: AI and Google advertising: What’s next? Now more than ever, there are more placements on advertising channels to serve ads on. With views and engagement climbing, consumers rely on video for information, not just entertainment. The attention span of the Gen Z generation is down to 2.8

Gen Z

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail. Gen Z is setting the pace for how social commerce evolves. This generation isn’t swayed by traditional advertising.

Gen Z

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business.

Gen Z

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s time to learn.

Social Media Marketing

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. of LinkedIn users are Gen Z (aged 13 to 28), 27.2%

Gen Z

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. A recent survey from McKinsey & Co. This is an increase from 68% of respondents in 2023.

Retail

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. TikTok invites brands to show up differently: not as advertisers, but as cultural participants. It’s not just about reach—it’s about resonance.

Marketing Strategy

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Use Paid Ads Effectively Paid advertising on social media helps B2C businesses reach a larger audience and drive targeted traffic. It’s your storefront, sales rep, and customer service desk—all rolled into one.

B2C

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Use Paid Ads Effectively Paid advertising on social media helps B2C businesses reach a larger audience and drive targeted traffic. It’s your storefront, sales rep, and customer service desk—all rolled into one.

B2C

Hootsuite

FEBRUARY 10, 2025

Additionally, in areas with healthcare labor shortages, social media can help you advertise, recruit, and retain employees in competitive markets. The main ways to support hiring with social media are to: Run social media ads for open positions or general applications. Share edu-taining content Educational + entertaining = edutaining.

Law

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment.

PR

SmartBrief - Marketing

NOVEMBER 26, 2024

Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty. Media Tool ) Brand loyalty.

Non-Profit

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

SocialPilot

JUNE 19, 2025

A Competitor Making a Negative Claim Rival brands often engage in competitive marketing to make advertisements interesting. Instead, they addressed it swiftly and released an entertaining advertisement that featured an empty bucket and the letters “FCK,” apologizing in a relatable way. KFC didn’t go silent.

Management

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Recently, the advertisers have returned. Sources: Hootsuite , Data Reportal , Sprout Social Reasons for using X Entertainment is the main reason (81% of American users).

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. Create educational and entertaining content. Feature your target audience.

Gen Z

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z