Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Hubspot Marketing

MAY 16, 2023

Many television networks and streaming platforms rely on advertising for revenue, which could be threatened if there’s no fresh content to air. If networks and streaming services are unable to air new content, advertisers could be looking to shift dollars elsewhere. This time around, advertisers and audiences have more options.

Advertising 126

Advertising Advertisers Entertainment Marketers 126

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Buffer Marketing

FEBRUARY 6, 2025

In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The TikTok algorithm 2. TikTok SEO 3. Don't be.

SEO 110

SEO Real Estate User-Generated Promotion 110

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In recent studies, 90% of retailers report that personalization is a must-have in the retail market.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? What does influencer marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Bannerflow

MARCH 29, 2021

Gaming is the world’s largest entertainment industry. Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? You already know this.

Advertising 98

Advertising Advertisers Entertainment Finance 98

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketers Marketing 111

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. households.

Retail 134

Retail Entertainment Influencer Marketing Advertisers 134

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. So, how are all influencers creators, but not all creators are influencers?

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Hubspot Marketing

NOVEMBER 4, 2024

Instagram, specifically, has an influence that can’t be ignored. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Dig deeper into Instagram Influencer Marketing in The Ultimate Guide to Instagram Influencer Marketing for Brands.

Product 111

Product User-Generated eCommerce Shipping 111

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Check out our step-by-step guide to Facebook advertising. How to create a Facebook marketing strategy: 8 easy steps 1. This data is also valuable for ad targeting if you want to explore Facebook advertising.

Gen Z 68

Gen Z User-Generated Marketers Marketing 68

Businesses Grow

NOVEMBER 13, 2023

Millions have ditched traditional career paths to work as online creators, using their computers and phones to reshape culture and build businesses whose influence now rivals the biggest names in entertainment, news, and politics. By the way, Ed is Executive Director of Market Research Institute International. positive change.

Influencer Marketing 133

Influencer Marketing Manufacturing Advertising Advertisers 133

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

Influencer Marketing 142

Influencer Marketing Shipping Entertainment Social Media Marketing 142

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 94

Branding User-Generated Shoppers Fashion 94

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok?

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Marketing Insider Group

JUNE 24, 2024

The Role of Social Media Today Social media is an integral part of our lives, serving various roles, from connecting with friends and family to providing platforms for business and entertainment. Understanding key trends is an excellent place to start when using social media as a marketing tool.

Entertainment 119

Entertainment Social Media Marketing Advertising Advertisers 119

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Branding 127

Branding Law Influencer Marketing Entertainment 127

Sprout Social

OCTOBER 18, 2021

From scribes that wrote the earliest written texts of Sumerian civilization to the producers and filmmakers that create the numerous entertainment options provided by modern-day streaming services like Netflix, Hulu, and Disney+, content has always been around us. They are the new change-makers, entertainers, and visionaries.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Neil Patel

JULY 27, 2021

First, marketing in eSports allows you to reach a dedicated and engaged audience. Second, the cost of advertising is still relatively low due to the lack of competition. Another advantage of in-game advertising is there are a number of display options. Plus, more and more women are gaming, as well.

B2C 144

B2C Advertisers Advertising Marketers 144

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 98

Transform Entertainment Marketers Marketing 98

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Some marketers who sell on multiple channels felt that social media is the best at targeting potential customers and provides one of the best ROI. As a consumer, I love how effortless shopping can now be.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Advertising opportunities. The good news?

Gen Z 140

Gen Z Entertainment Law Fashion 140

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Editorial Director. Comparing personalization tools using “universal scenarios”.

Customer Journey 123

Customer Journey Customer Transform Shoppers 123