illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Made for marketers Learn how illumin unlocks the power of journey advertising for retail Get started!

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z 68

Gen Z Millennials User-Generated Analytics 68

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.

Gen Z 89

Gen Z Branding Retail Education 89

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 68

Gen Z User-Generated Marketers Marketing 68

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. respectively.

Gen Z 100

Gen Z Copywriting Real Estate Marketers 100

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 125

Gen Z Millennials Entertainment Marketers 125

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. respectively.

Gen Z 92

Gen Z Copywriting Real Estate Marketers 92

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. There are twice as many small- and medium-sized businesses advertising on YouTube since 2016.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

This method of advertising comes in the form of experience. Product-focused advertisement is no longer a tactic that the festival audience desires. Despite their reputation as advertising-averse and difficult to reach, Millenials are still the target consumer of many brands. million of whom are millennials.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.

Advertising 111

Advertising Advertisers Millennials Promotion 111

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Wondering if this was just a fluke or a viral trend that will simmer down? Think again. Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Video games & gaming behaviour. Worldwide gaming market to be valued at more than $314 billion by 2027.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. About 60% of TikTok users in the U.S.

Millennials 123

Millennials Gen Z User-Generated Marketers 123

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 53

Millennials Entertainment User-Generated Marketers 53

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. A good laugh is known to drive sales and boost viewership.

Gen Z 105

Gen Z Millennials Entertainment Advertisers 105

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What makes Generation X so valuable?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why not focus on millennials and Gen-X instead? percent share as of 2019.

Millennials 145

Millennials Advertisers Advertising Entertainment 145

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Advertising.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. This is not completely surprising as consumers are more media savvy and understand how marketing and advertising works. They are the new change-makers, entertainers, and visionaries.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

JULY 15, 2020

As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. Increase sales.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Specific offerings. How long that will last, who knows?

Gen Z 106

Gen Z Millennials Entertainment Digital Marketing 106

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Marketing Insider Group

NOVEMBER 14, 2013

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” 90% of emails are never opened and 99.5% of emails receive no clicks - Tweet This!

Telemarketing 103

Telemarketing Direct Mail Millennials CMO 103