SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. of all U.S.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Hubspot Marketing

FEBRUARY 15, 2023

While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer.

Automobile 119

Automobile Food Entertainment Video Marketing 119

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. Perhaps you’ve already dabbled in video creation.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertisers 105

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Content Marketing Institute

OCTOBER 9, 2018

Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. It may not be enough to capture the best set of photos or an inspirational video. Customize the stickers.

Entertainment 111

Entertainment User-Generated Advertisers Advertising 111

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Adobe Experience Cloud Blog

JULY 28, 2017

While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Incentivize.

Branding 134

Branding Thought Leadership Marketers Marketing 134

Hubspot Marketing

SEPTEMBER 10, 2018

The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. For example, viewers may find your insurance commercial more entertaining and share-worthy if Peyton Manning or Brad Paisley are singing.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Adobe Experience Cloud Blog

AUGUST 21, 2018

Badly formatted and sized images will put potential clients and customers off, and it raises questions about your ability to properly use the platform you’re advertising on. Traditional advertising methods, including banner ads, are still extremely valuable and can be used effectively in your broader marketing campaigns.

Thought Leadership 112

Thought Leadership Advertising Advertisers Entertainment 112

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Sprout Social

JANUARY 27, 2021

How video details like thumbnails, titles and video length impact your video performance. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Suggested videos. YouTube advertising. Video cards and annotations. YouTube Analytics: General Reports.

Analytics 145

Analytics User-Generated Advertisers Advertising 145

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. If you're a business, this could be a helpful way to advertise your other visual platforms. Finding Videos and Engaging with Users.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 96

Key Performance Indicator User-Generated Entertainment Social Media Marketing 96

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sachs Marketing Group

DECEMBER 1, 2023

Invest in PPC Advertising Pay-per-click (PPC) advertising is an indispensable tool for small businesses in 2024, offering a way to appear in front of potential customers quickly and effectively. Additionally, social media advertising can be used to reach a larger audience with precision targeting.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Hubspot Marketing

JUNE 11, 2021

In the video example below, Wistia marks the launch of their series "Show Business" with a captioned video that allows viewers to get key information without any sound. Don't just advertise on a show. Make a show! Welcome to Show Business: a one-of-a-kind series featuring industry leaders and brand-building experts. MakeAShow ??

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more.

Marketers 145

Marketers Marketing Promotion SEO 145

OnPassive Marketing

JULY 22, 2022

YouTube affiliate marketing is one of the oldest forms of online advertising. Initially, people used YouTube to share videos of exciting and funny things they had seen. Over time, YouTube began to be used as a platform to advertise products and services.

Affiliate Marketing 89

Affiliate Marketing Marketers Marketing Promotion 89

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Hubspot Marketing

SEPTEMBER 24, 2019

Choose the right advertising tool. Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses can use to make the most of Facebook marketing.

User-Generated 112

User-Generated Marketers Marketing Advertising 112

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Your videos should work the same way.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel? What channels are used in top of funnel marketing?

Marketers 100

Marketers Marketing Entertainment User-Generated 100

Adobe Experience Cloud Blog

OCTOBER 7, 2011

It’s about story telling and giving people interesting, entertaining and useful information’. Video marketing is on the up – video embedded email marketing increases click-thru rate by as much as 90%, and video can increase incremental buying by as much as 20-30% over other advertising formats.

Transform 86

Transform Marketers Marketing Entertainment 86

Vertical Response

JUNE 23, 2024

Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI. Think of your target audience as the bullseye on a dartboard.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Sprout Social

OCTOBER 16, 2018

But rather than rely on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-tos. Investing in video marketing. Video marketing is oftentimes a sort of boogeyman for brands who see it as too much of a financial investment. The reality, though? In short, another win-win.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. The Benefits of Social Media for Dentists.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112