Businesses Grow

JUNE 20, 2022

This is both a good thing and a bad thing for marketers. In any event, marketing is more complex, especially if your core demographic is shifting from place to place. They want to see authenticity, rather than manufactured personas. The traditional marketing and advertising approach is practically dead.

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Rock Content

MAY 5, 2020

It’s no doubt that Content Marketing will come stronger out of this crisis. In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. What it does.

Manufacturing 98

Manufacturing CRM User-Generated Marketing 98

Duct Tape Marketing

DECEMBER 12, 2024

If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing. And that's the issue because then it's, it's false advertising because you don't use the product. When I started five years ago, I was a field marketer. You're promoting it. I'm going to go buy that.

Transform 73

Transform B2C Influencer Marketing Marketing 73

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

Food 109

Food Thought Leadership Manufacturing Analytics 109

Content Marketing Institute

OCTOBER 30, 2017

They are passing campaigns from brands thinking more about advertising and less about longer-term relationships. GE won a lot of attention a few years ago for its pop-up garages, essentially maker spaces for those curious about new manufacturing technologies such as laser cutting, 3D printing, and CNC mills.

Branding 88

Branding Manufacturing Content Marketing Place 88