SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 91

Gen Z Branding Retail Education 91

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. The FTC’s goal is simple: to maintain honesty and transparency in advertising. But it makes a difference among specific demographics. Only time will tell.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 81

Branding Gen Z Pharmaceutical Health 81

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. It’s also a top category for women across generations.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 105

Advertising Advertisers Gen Z Inbound Marketing 105

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z 145

Gen Z B2C Manufacturing Food 145

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. The industry was valued at approximately $21.1

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Martech

OCTOBER 31, 2023

Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. TikTok also saw a 76% increase in views for #sale. Image: TikTok for Business. Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. Get MarTech!

Gen Z 120

Gen Z Shoppers Food Marketing Plan 120

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Search Engine Land

MAY 30, 2023

The advertising team may refer to audiences for remarketing. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Who are our company or client’s target audiences?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. Simply having diversity in marketing and advertising can result in significant positive reactions. Gartner’s own research says only 9% of U.S.

Gen Z 126

Gen Z Shoppers Retail Price 126

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. Advertising opportunities. Trying to decide between Instagram Reels vs. TikTok? The good news? Availability.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hubspot Marketing

MAY 16, 2023

Professional Uses Photo-sharing platforms would be helpful to companies like restaurants or stores that want to take photographs, display content, and update followers about their food, goods, or products in a crisp, clean way. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. Rena Awada, the owner of Healthy Fitness Meals ( @healthyfitnessmeals ), used Reels to share delicious, healthy, family-friendly recipes made with real food. Take a look at two examples below.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hubspot Marketing

NOVEMBER 2, 2020

With such sizable user activity, marketers have realized that the advertising potential on the app is high. The platform’s stated goal is to help businesses unleash their creative side by teaching them how to use the app through their e-learning service and guiding them through making advertisements on the Ads Manager platform.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 34% of users aged 16-24 (Gen Z) follow influencers on social media, so it’s definitely worth trying if younger generations are your target audience.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. It's estimated that 2 million businesses were advertising on the platform in 2018. With Facebook Ads , you can create advertisements with a certain goal in mind, such as conversions or in-store foot traffic.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

FEBRUARY 10, 2025

Additionally, in areas with healthcare labor shortages, social media can help you advertise, recruit, and retain employees in competitive markets. The main ways to support hiring with social media are to: Run social media ads for open positions or general applications.

Law 61

Law Health Entertainment Gen Z 61

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. The song would also work great as a backdrop for a business coaching company advertising its services.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Neil Patel

JANUARY 18, 2023

Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok.

SEO 113

SEO Gen Z User-Generated Advertising 113

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Advertising Advertisers Gen Z 122

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. 80% of moms use Pinterest.

Gen Z 86

Gen Z Millennials Shoppers User-Generated 86

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. For example. This is, they’re organic, personable and relatable.

Gen Z 129

Gen Z Marketing Marketers Millennials 129

Hootsuite

APRIL 4, 2023

#401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share [link] pic.twitter.com/Asy0qeuK18 — Generous Heart (@GenHeartUSA) March 22, 2023 LinkedIn is where professionals go to find jobs and talk shop. Funny, educational short videos are the key to success here.

Non-Profit 127

Non-Profit Gen Z Real Estate Fashion 127

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Vertical Response

JUNE 23, 2024

Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI. Think of your target audience as the bullseye on a dartboard.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment. The company’s market value increased by $1.8

PR 40

PR Branding Whitepaper Thought Leadership 40

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. Businesses now have an additional means of advertising their goods and services by capitalizing on the short-form videos slowly taking over cyberspace. One example is Instagram reels.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95