Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 104

Advertising Advertisers Gen Z Social Media Marketing 104

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

Gen Z 121

Gen Z Branding Millennials Entertainment 121

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 110

Advertising Advertisers User-Generated Gen Z 110

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Todays consumers, especially Millennials and Gen Z, are looking for more. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Nearly 1 in 4 Gen Z adults in the U.S. This group places a high priority on inclusion.

Gen Z 87

Gen Z Branding Millennials Advertisers 87

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. Now, advertisers can pay to appear in TikTok search results.

Gen Z 127

Gen Z CRM Millennials B2C 127

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? In 2023, the pay gap stood at 16.5%.

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. The results were remarkable: 1.5x Processing.

Gen Z 110

Gen Z Retail Food Millennials 110

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 68

Gen Z Millennials User-Generated Advertisers 68

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x You can even use it to help you write compelling copy.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Sharp argues that one of the sole aims of advertising is to refresh mental availability. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 120

Gen Z Manufacturing Millennials Fashion 120

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion in Q4.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. Be spontaneous,” notes Melnikova.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Martech

OCTOBER 1, 2024

Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. Over half (53%) of Gen Z will do most or all of their shopping online, while only 25% of Boomers will.

Gen Z 121

Gen Z Shoppers Retail Price 121

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 77

Education Advertising Advertisers Gen Z 77

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. They often don’t charge admission, but they do monetize attention—primarily through advertising. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z 87

Gen Z Millennials User-Generated Influencer Marketing 87

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. If it doesnt grab attention in the first few seconds, its gone. ( Sudden spikes can break optimization.

Gen Z 96

Gen Z Advertising Advertisers CRM 96

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. Related : See which of your favorite media outlets are tracking who’s advertising in Super Bowl 2025. Opinions expressed by SmartBrief contributors are their own.

Gen Z 52

Gen Z Promotion Advertising Advertisers 52

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. Why is social media entrepreneurship so popular?

Gen Z 115

Gen Z User-Generated eCommerce Promotion 115

Martech

DECEMBER 18, 2024

Cross-screen mobile advertising. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. This behavior will carry through the rest of the holiday season as Salesforce forecasts a high volume of mobile shopping. Mobile Wallets.

Gen Z 102

Gen Z Shoppers eCommerce Advertisers 102

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 105

Influencer Marketing Gen Z Food Health 105

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Search Engine Land

AUGUST 8, 2024

Dig deeper: AI and Google advertising: What’s next? Now more than ever, there are more placements on advertising channels to serve ads on. The attention span of the Gen Z generation is down to 2.8 These ads are for users ready to purchase, sign up or talk to sales. Single-element testing (i.e.,

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Power Digital Marketing

JUNE 6, 2025

To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. Expand Reach to Highly Targeted Audiences One of the primary benefits of paid social media advertising is the ability to zero in on ultra-specific audience segments.

Advertising 52

Advertising Advertisers Gen Z User-Generated 52

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S. In 2022, American Eagle drafted her to join them in the metaverse.)

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Hubspot Marketing

MARCH 17, 2025

For example, paid social is likely to be a cost-efficient and impactful choice for a budget-friendly DTC skincare brand targeted towards Gen Z. Next Week's Lingering Question Quinn asks: Whats the most memorable advertisement (commercial, print ad, OOH, anything!)

Gen Z 86

Gen Z Logistics Branding Advertising 86