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How Content Curation Can Boost Your Gen Z Marketing Strategy

Scoop.it!

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52
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SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

Hubspot Marketing

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. Register as a merchant if you intend to sell on Pinterest and connect your store catalog for pinning and advertising.

Gen Z 103
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Twitch marketing: What it is and how brands can do it right

Sprout Social

For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works. What are some Twitch terms that marketers should know?

Gen Z 140
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Short videos: On mobile SERPS, short videos take up significant real estate. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. What does this mean for advertisers? Google ranks fifth.

SEO 113
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. One goal of social media marketing and advertising is to expand your reach to new followers. With this know-how, they’re able to make focused moves that are specific to each industry.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information. Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share.

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