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SmartBrief - Marketing
AUGUST 13, 2024
As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.
Customers.ai
NOVEMBER 7, 2023
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. Not ideal for advertisers. We also know marketers are great at adapting.
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Marketing Insider Group
AUGUST 24, 2015
At the height of its power in 1996, Kodak had over two-thirds of global market share. A mere 16 years later in January 2012, Kodak entered Chapter 11 bankruptcy and its stock was delisted from the New York Stock Exchange. Many would say they didn’t embrace the digital age, but it’s not that they didn’t invest in new technology.
Hubspot Marketing
JUNE 3, 2024
Explore potential disruptions, changing customer expectations, or even the impact of new technologies. Automating Email Campaigns Email marketing automation has been around for a while, but new AI tools are making it even better. Improve your advertising efforts and identify relevant influencers for marketing campaigns.
Digital Marketer
DECEMBER 19, 2022
The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. AI and advanced BI (Business Intelligence) technology. Marketing on the go.
Unbounce
AUGUST 16, 2023
It’s got an existing search advertising business that is generating hundreds of billions of dollars for it. This search advertising model rests in part on Google being an intermediary rather than being the actual publisher of what we get when we search. Yeah, it’s very conflicting. [00:31:59]
Econsultancy
DECEMBER 13, 2021
Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.
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