Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Advertisers 98

Advertisers Advertising Retail Shoppers 98

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Bannerflow

JUNE 22, 2021

Production automation is all about empowering brands and designers to combine creativity with performance. We spoke to Design Manager at Readly, Charlotte Gudmundsson about how both her and her team produce global display advertising and the role the Bannerflow platform plays in enabling them to reach the next level.

Product 90

Product Advertisers Advertising Communications 90

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Adapting your e-commerce advertising post Covid-19. Mobile display e-commerce advertising.

Advertisers 97

Advertisers Advertising Shoppers Retail 97

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% The trends you need to know.

Advertisers 96

Advertisers Advertising Retail Industry Insights 96

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertisers 87

Jeff Bullas

JANUARY 30, 2023

Fads are mostly seen in pop culture, fashion, and consumer products. It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertisers 75

Advertisers Advertising Transform Branding 75

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. This has increased the opportunities for personalised advertising. The rise of in-house marketing.

Advertisers 75

Advertisers Advertising Transform Retail 75

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Firstly, out-of-home advertising offers a brand safe environment, with unparalleled viewability. Secondly, DOOH is the ultimate form of OOH advertising: ads are twice as likely to be seen and are 2.5 And this year?

Advertisers 75

Advertisers Advertising Price Branding 75

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Maximise efficiency.

Advertisers 65

Advertisers Advertising User-Generated Digital Marketing 65

SmartBrief - Marketing

JULY 30, 2024

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. But tread lightly here, Redditors are savvy and don’t take to overt advertising very well.

PR 105

PR Marketing Marketers Industry Insights 105

Marketing Insider Group

AUGUST 29, 2023

Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Showing products in action can help potential customers understand their value and functionality. Encouraging users to create and share videos using your brand’s products can boost authenticity and trust.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Search Engine Land

MARCH 22, 2024

Duane Forrester , VP, Industry Insights at Yext, believes we’re seeing a major shift in the traditional Search model right now: “Why fight Google in search? ” There have been rumors that ChatGPT is developing a web search product. Just ask Microsoft (sorry, Bing). Why not simply offer search with no ads. .”

Advertising 114

Advertising Advertisers Industry Insights Product 114

Bannerflow

OCTOBER 16, 2020

And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. In the past we’ve used animation for specific high profile projects but it was never really a first choice because of production times, costs and effort. Which design challenges were the most satisfying to solve?

Advertisers 59

Advertisers Advertising Industry Insights Product 59

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisers 52

Advertisers Advertising User-Generated Industry Insights 52

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 134

Law Education Digital Marketing SEO 134

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. Hot takes and industry insights.

Education 145

Education Promotion Thought Leadership Finance 145

Marketing Insider Group

SEPTEMBER 18, 2023

In a world where everyone is shouting, the most compelling voice is not the loudest, but the most insightful. It also helps you establish trust, and position yourself as an industry leader. When you educate your audience, you’re not just selling a product; you’re building a relationship. A: Not necessarily.

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertisers Advertising Communications 98

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 52

Advertisers Advertising Gen Z Place 52

Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Combine display and social ad production.

Entertainment 98

Entertainment Advertising Advertisers Management 98

Neil Patel

OCTOBER 25, 2020

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Scenario 3: Difficult Market.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. A query with keywords related to their brand, specific product lines and common points of praise or concern can demystify what’s actually causing customers to leave.

Health 114

Health Industry Insights Branding Market Research 114

Search Engine Land

NOVEMBER 28, 2023

Urgency to realize the productivity gains promised by AI and other new technologies. Global advertising spend is set to grow […] 8.2% Advertisers should avoid pulling back on spend if they can afford to and take advantage of these high-profile events. Allocating budget for testing Advertising is always changing.

Advertisers 89

Advertisers Advertising User-Generated CRM 89

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 119

Outbound Marketing CRM Advertising Advertisers 119

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Create a specific set of articles about the latest product features.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Bannerflow

AUGUST 27, 2021

And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising. At the heart of its digital and display advertising are dedicated individuals who are driving the brand towards ever more global success. In particular, display advertising? Failure to do so would just be weird.

Advertising 94

Advertising Advertisers Product Branding 94

Bannerflow

MARCH 23, 2020

More and more brands are investing in advertising technology and martech that is enabling them to do more in-house. For example, thanks to the development of creative management platforms, brands are now able to create agency-standard display advertising, in-house. Optimising advertising is an area where a CMP provides clear value.

Transform 87

Transform Branding Advertisers Advertising 87

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Is your product missing an important feature?

Price 108

Price Marketing Marketers Analytics 108

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. While, its innovative and customer-centric approach has seen it win over 50 industry awards globally. Hannah Taylor: Yes definitely!

Management 84

Management Advertisers Advertising Marketing 84