Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Unused assets? Need the wow factor?

Advertising 98

Advertising Advertisers Transform PR 98

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 103

Transform Advertising Advertisers Law 103

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. This has increased the opportunities for personalised advertising. The rise of in-house marketing.

Advertising 75

Advertising Advertisers Transform Retail 75

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertising 75

Advertising Advertisers Transform Branding 75

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. So, what separates good ad buyers from the truly world-class?

Finance 99

Finance Transform Industry Insights Retail 99

Bannerflow

FEBRUARY 23, 2021

Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. This is just some of what we expect in marketing technology from 2021: Digital transformation in a number of aspects is set to snowball. Marketing will thrive on thorough data insights. Social commerce. Conclusion.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Bannerflow

MARCH 23, 2020

More and more brands are investing in advertising technology and martech that is enabling them to do more in-house. For example, thanks to the development of creative management platforms, brands are now able to create agency-standard display advertising, in-house. The days of waiting weeks for insight from an agency are over!

Transform 87

Transform Branding Advertising Advertisers 87

Bannerflow

APRIL 22, 2021

In turn, these insights can transform customer experiences and translate into a greater return on investment (ROI). For instance, if your customers don’t interact with posts on your Facebook channel, there’s little point in allocating advertising budget to that particular platform. Why is data-driven marketing needed?

Transform 84

Transform Marketers Marketing Digital Marketing 84

Bannerflow

APRIL 15, 2021

Advertising and promotion. The roles of your marketing team can also work together in this way – data can be turned into a beautiful written narrative which is transformed into a captivating visual concept. Advertising. Remember the advertising space is competitive. Customer Experience. Services and products. Conclusion.

Transform 98

Transform Key Performance Indicator Marketers Marketing 98

Marketing Insider Group

AUGUST 29, 2023

Social Media: A Shopping Platform Recently, social media has transformed from a mere content-sharing space into an integrated online shopping experience. A recent survey shows that 84% of customers trust peer reviews and testimonials above all other forms of traditional advertising. Integrate into advertising. Feature UGC.

User-Generated 114

User-Generated Entertainment Whitepaper Industry Insights 114

Bannerflow

MAY 5, 2021

Whether fintech, traditional banks, trading or insurance, the global pandemic is forcing both adaptation and transformation across marketing teams as margins grow ever tighter. After all, even the smallest adaptation to your display advertising practice can result in huge improvements! Personalising financial services ads.

Transform 69

Transform Advertising Advertisers Branding 69

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Advertising 63

Advertising Advertisers Digital Marketing Branding 63

Bannerflow

SEPTEMBER 4, 2019

Dynamic creative optimisation (DCO) and in-house marketing are both transforming the way companies do digital marketing. In this blog, you will discover how one of the world’s largest hotel groups, Meliá Hotels International , has moved its display advertising in-house and increased performance by adopting a dynamic strategy.

Advertising 40

Advertising Advertisers Transform User-Generated 40

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Advertising 52

Advertising Advertisers Digital Marketing Branding 52

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.

Product 87

Product Customer Transform Advertising 87

SocialPilot

JULY 17, 2024

We have covered all major industries and shared vital metrics that you should know. Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. What works for your industry might not work for others. That’s where industry-specific benchmarks come in. Posts per week: 3.7

Transform 62

Transform Food Education Fashion 62

Bannerflow

MARCH 23, 2020

More and more brands are investing in advertising technology and martech that is enabling them to do more in-house. For example, thanks to the development of creative management platforms, brands are now able to create agency-standard display advertising, in-house. The days of waiting weeks for insight from an agency are over!

Transform 52

Transform Branding Advertising Advertisers 52

Rock Content

OCTOBER 10, 2023

Let’s delve deeper into the detailed benefits of these strategies and understand how they can transform your app’s marketing performance. Growing Organic Downloads Organic downloads will happen when users find your app naturally, without relying on advertisements.

SEO 52

SEO Transform User-Generated Copywriting 52

Bannerflow

JANUARY 26, 2022

Why does digital transformation remain essential? Why does digital transformation remain essential? At the heart of successful in-housing remains the impact of digital transformation. Marketing teams have also seen other benefits from more mature digital transformation. How marketing teams are meeting new challenges?

Transform 52

Transform New Technology Branding Communications 52

Set Up

APRIL 9, 2024

Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly. These connections can be invaluable for career growth, future opportunities, and industry insight. The same thing happened with channels.

Transform 59

Transform Marketers Marketing CMO 59

Bannerflow

MARCH 30, 2022

The Association of National Advertisers found cost is one of the top factors in taking digital marketing in-house. Would you like to know more about how we help companies with digital transformation? Book a demo with one of our experts today!

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

MARCH 11, 2021

Digital transformation has been prevalent for many organisations – especially in this past year. Digital advertising knowledge. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities.

Transform 98

Transform Marketers Marketing Advertising 98

Bannerflow

MARCH 23, 2020

More and more brands are investing in advertising technology and martech that is enabling them to do more in-house. For example, thanks to the development of creative management platforms, brands are now able to create agency-standard display advertising, in-house. The days of waiting weeks for insight from an agency are over!

Transform 40

Transform Branding Advertising Advertisers 40

Vertical Response

OCTOBER 9, 2023

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

Vertical Response

JUNE 10, 2024

Fear not, for this guide, steeped in industry insights, is your beacon to navigate the choppy waters of email campaigns. A clear, compelling CTA is the pulse of your email, the moment where interest transforms into action. Remember, if your CTA isn’t noticeable, it’s as good as non-existent.

Email Marketing 70

Email Marketing Transform Law Marketers 70

Sachs Marketing Group

SEPTEMBER 12, 2023

From SEO to social media advertising, there are multiple avenues to explore. With this clear, time-bound objective, you can strategize on SEO, content marketing, and paid advertising to reach these specific goals. Paid Advertising (PPC) Paid advertising offers a way to quickly drive targeted traffic to your website.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketers 52

Bannerflow

FEBRUARY 17, 2022

In the age of digital transformation, upskilling your marketing team will help push your organisation forward in line with consumer expectations. Upskilling programs are invaluable for adding additional skills to your workplace and giving your employees the chance to keep up with the fast pace of the digitally transforming world.

Transform 52

Transform Gen Z Marketers Marketing 52

Sachs Marketing Group

JUNE 21, 2023

By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. PPC Advertising – Be the Brand People See Again and Again Pay-Per-Click (PPC) advertising can play a pivotal role in enhancing brand awareness.

Digital Marketing 52

Digital Marketing Branding Transform Marketers 52

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. Need help with your B2B digital marketing strategies?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Bannerflow

JANUARY 29, 2020

However, in order to overcome these perceived barriers, brands are turning to digital transformation agencies and specialist consultancy firms to guide them in the move to in-house marketing. Indeed, 34% of correspondents admit to using digital transformation agencies, on a monthly basis for support.

Transform 75

Transform CMO Digital Marketing Branding 75

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Here’s an example of an e-book I consider valuable from AFT construction: Takeaway Brilliant email marketing campaigns have the potential to transform your construction business.

Marketers 111

Marketers Marketing User-Generated Promotion 111

Rock Content

MARCH 23, 2023

Media Brand Instead of blogging about specific topics or industry insights, a media brand blog usually exists outside the corporate brand. Overall, this blog type is often temporary, although it can transform into something more long-term, depending on the nature of the campaign.

Real Estate 94

Real Estate Marketers Marketing User-Generated 94

Exposure Ninja

JULY 5, 2023

With a mix of informative posts, quirky visuals, and industry insights, they’ve got B2B professionals hooked like kids in a candy store. By putting a name on a bottle for their legendary Share a Coke campaign, Coca-Cola transformed a simple beverage into a meaningful, shareable experience. But wait, there’s more!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52