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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencers don’t need celebrity status to make an impact for your brand. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

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The influencer marketing space kicks off 2025 with another acquisition

Martech

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

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Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Hubspot Marketing

Fully embrace the influencer buzz. James de Feu says the golden age of paid advertising is over. He's also the manager of paid ads at Zapier. De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team. And he's okay with it. Get used to cha-cha-changes.

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Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Buffer Marketing

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? However, I hit a wall as it was time to take the following steps to work with influencers. percent) Instagram (46.7