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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencers don’t need celebrity status to make an impact for your brand. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

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Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Buffer Marketing

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

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50% of B2B marketers won’t reach 2024 goals

Martech

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 143
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding 124
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Influencer Marketing Strategy Checklist & Template

Hubspot Marketing

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear.

Gen Z 122