Martech

APRIL 17, 2025

Azerion acquired Advanced Contextual, a company focused on contextual advertising. This acquisition enhances Azerions capabilities in curated inventory and audience building through contextual targeting for advertisers. Sprout Social launched an updated influencer marketing platform.

Transform 104

Transform User-Generated eCommerce Advertisers 104

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 118

Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. link] Actually, Costco doesnt spend on advertising. billion in 2024.

PR 97

PR User-Generated Transform Thought Leadership 97

Digital Marketer

APRIL 30, 2024

Partner with the Right Influencers Influencer marketing has become a go-to marketing approach for modern brands. Recent stats show that 85% of marketers and business owners believe influencer marketing is an effective marketing strategy.

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Businesses Grow

MARCH 10, 2025

The ad transcended all norms of advertising. This wasnt a meticulously planned campaign it was marketing at the speed of culture. If the need for speed hasn’t transformed your marketing department, it will soon. In the current marketing environment, this might be a hotter topic than AI. How did they do that?

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Sprout Social

SEPTEMBER 17, 2024

When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice. Optimize social shopping for an effortless user experience Transforming social media platforms into effective sales channels requires more than just posting product links.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Digital Marketer

DECEMBER 19, 2022

Social & influencer marketing. Marketing on the go. Marketing automation. Whether it’s customer data at your fingertips, a global audience, or the ability to advertise straight to a customer’s mobile, ecommerce extends the reach of a business. That doesn’t mean that marketing’s role has diminished, though.

Transform 82

Transform eCommerce Retail Entertainment 82

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Marketing Insider Group

OCTOBER 23, 2024

Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. Video source How AI is Transforming Social Media Marketing in 2024 As artificial intelligence continues to evolve, its role in social media marketing will only expand.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 125

Target Market Advertisers Advertising Neuromarketing 125

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertisers 141

Advertisers Advertising Health User-Generated 141

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103

Buffer Marketing

FEBRUARY 17, 2025

Thus, your Facebook social media dashboard focuses more on overall reach, and TikTok’s social dashboard highlights click-through rates and influencer marketing results. Your social media dashboard should shift based on the direction of your niche marketing efforts.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 117

Influencer Marketing User-Generated Education Marketing 117

Sprout Social

JANUARY 27, 2025

When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary. Optimize social shopping for an effortless user experience Transforming social media platforms into effective sales channels requires more than just posting product links.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. How to Create a B2B Marketing Funnel Ready to get your marketing funnel up and running?

Transform 83

Transform Marketing Marketers Gen Z 83

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 102

CMO Gen Z Thought Leadership Entertainment 102

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding 52

Branding Shipping Transform Shoppers 52

Vertical Response

AUGUST 25, 2024

Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

SocialPilot

JANUARY 9, 2024

AI in social media refers to the integration o f artificial intelligence into the technology that drives social media platforms as well as the social media marketing activities done on the platforms. These tools are built to transform your textual or visual prompts into captivating images crafted from scratch or refine existing visuals.

Transform 118

Transform Social Media Marketing User-Generated Advertising 118

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 137

Branding Fashion COS Food 137

Rock Content

SEPTEMBER 8, 2023

But as the strikes persist, their rippling effects are profoundly altering promotional strategies, advertising paradigms, and the overarching contours of movie marketing — revealing paths hitherto unexplored. But how does this impact the advertising of film productions?

Transform 98

Transform Entertainment Marketing Marketers 98

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Editorial Director. Comparing personalization tools using “universal scenarios”.

Customer Journey 119

Customer Journey Customer Transform Shoppers 119

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. Marketing will thrive on thorough data insights. Growth of cross-channel integration.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. How data will change marketing in the new year. Retail media networks.

Transform 104

Transform eCommerce Retail Marketing 104

Search Engine Land

FEBRUARY 26, 2024

Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Emerging trends in paid advertising. Transformation in the SEO space. Influencer marketing.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JULY 30, 2023

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Advertise on TikTok.

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Hubspot Marketing

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing. Budweiser Influencer Marketing Case Study" by Anomaly.

Transform 145

Transform Automobile Marketing Marketers 145