Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok users value authenticity above all else.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 69

Advertisers Advertising Law User-Generated 69

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

SEPTEMBER 17, 2024

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Jeff Bullas

FEBRUARY 1, 2023

There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. This creates a problem because you are left always “paying to play”, rather than making the most of YouTube’s billions of active users that are searching for your content. In fact, over half the US population in EVERY age bracket watch videos on YouTube.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketing Marketers 144

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Brandlight introduced a platform for measuring and shaping brand visibility in AI-generated search results. The platform enables brands to influence AI-generated answers to align with business objectives.

Transform 108

Transform User-Generated eCommerce Advertisers 108

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users.

PR 94

PR User-Generated Transform Thought Leadership 94

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. Paid plans start at $15/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 110

Branding Finance Fashion Health 110

SocialPilot

JULY 12, 2024

Paid Social Media Analytics If you invest in paid social media advertising on social media platforms, this is one critical area you should not overlook. Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns. Website Traffic: Website clicks, referral traffic.

Analytics 116

Analytics Transform User-Generated PR 116

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertisers 138

Advertisers Advertising User-Generated Promotion 138

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 108

SEO Real Estate User-Generated Promotion 108

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

User-Generated 108

User-Generated Brand Management Marketing Marketers 108

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Sprout Social

JANUARY 27, 2025

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals. billion users worldwide.

Advertisers 141

Advertisers Advertising Health User-Generated 141

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Ready to dig deep?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? TikTok users span 150 countries worldwide.

Advertisers 145

Advertisers Advertising User-Generated Marketing 145

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 121

Influencer Marketing Branding User-Generated Promotion 121

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 124

Influencer Marketing Branding User-Generated Marketing 124

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising 114

Advertising Advertisers Law Branding 114

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Lean into your mission.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122