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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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Podcasts now a top channel for B2B marketing

Martech

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

Some, like information technology and financial services, have a high presence and will be easier to establish connections. Creating a job post is free and you have the option to boost it with an advertising budget. Consider paid advertising. It’s still a social network and you’ll need to be interactive within the groups.

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Social media management services: 9 agencies your brand should check out

Sprout Social

Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Industries served: Marketing & Advertising, Nonprofits, Transportation. Headquarters location: Canada.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

You become a source of information in your category and you can gain your fair share of the market. Yes, some product categories require more information. Technology, healthcare, financial services. They do this because it is more effective than direct advertising. Maybe even travel, automotive and others.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Apple has similar plans for IDFA, its identifier for advertisers. CCPA defines personal information as anything that can be associated or linked with an individual or household. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023. What identity resolution platforms do.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Advertising/Marketing/PR. Manufacturing. Financial Services. Medical – Medical, Pharma, Biotech. Telecommunications.