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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

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Top Digital Marketing Courses & Training in the Philippines

Spiralytics

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Inventive Media.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Improve your market research, data gathering methods, and analytics to determine who your ideal audience is, where your prospects are coming from, which channel is generating the most leads, and which leads are more likely to convert into sales. Analyze Your Data.