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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Apple has similar plans for IDFA, its identifier for advertisers. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. What identity resolution platforms do.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Marketing automation tools are the marriage of email marketing tools and CRM. Marketing automation software connects with your CRM to automatically send highly targeted and personalized marketing emails to leads. This tactic ensures that you put relevant and timely content in front of the right prospects.