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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers. Some, like information technology and financial services, have a high presence and will be easier to establish connections. Consider paid advertising. Not every industry is on LinkedIn.

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Social media management services: 9 agencies your brand should check out

Sprout Social

Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Industries served: Marketing & Advertising, Nonprofits, Transportation. Headquarters location: Canada.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

You become a source of information in your category and you can gain your fair share of the market. Yes, some product categories require more information. Technology, healthcare, financial services. They do this because it is more effective than direct advertising. Maybe even travel, automotive and others.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising. In other words, you’ll end up in the same place you started. This, of course, will depend on the project and the consultancy provided by them.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Apple has similar plans for IDFA, its identifier for advertisers. Having all of this customer device, channel and behavioral data in one place allows brand marketers to more accurately measure the reach and frequency of their campaigns, and analyze how different ads and marketing tactics perform across channels.

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Link-building companies to watch in 2023 by Admix Global

Search Engine Land

Fields : Information technology and services. uSERP is an excellent choice for businesses in the information technology and services industries looking to enhance their online presence. Fields: Retail, manufacturing, technology and advertising. Fields: Finance, health, real estate, technology and more.