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Podcasts now a top channel for B2B marketing

Martech

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Advertising/Marketing/PR. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Find out which channels to use to communicate with your leads by learning which websites they usually go to, the frequency of visits, and how they search for information.